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So why does it always seem like....

by aygabtu
2 replies
  • SEO
    • |
Whenever you get a higher CTR that your CPC goes down?
  • Profile picture of the author paulgl
    Sometimes it's the opposite.

    But there are several reasons.

    The auction is dynamic.

    Your page score is dynamic.

    Top notch adwords users with high CTR
    get a lower CPC.

    Some of the clicks may have been invalid.

    The ads that work well, over time, on your
    site, will invariably be rewarded with a lower CPC.

    Google puts ads on your site for what they think
    people want. Not the highest bidder.

    I feel your pain. Frustrating for one day to get a few
    clicks, kick butt in the $ department, then next day
    get boatloads of clicks and less money! Ah...the day
    to day trials of an adsense user!

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Qualibid
    Yes, sometimes it's the opposite, so it's not directly related.
    It may change in your case.
    Signature
    CPA marketer? Try this quality targeted traffic
    Webmaster? Monetize your traffic

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