Question - How important/powerful is an EMD?
- SEO |
How important is it to have something like that compared to say a domain that is seasoned by about 4 years with more links, etc?
I have a competitor who seems to outrank us in Google for almost every keyword used to find our type of business. This is so perplexing to me because we have about 4 times the backlinks (and growing) and a lot more content on our site. Plus, our domain is 4 years old...
They have a domain less then a year old and not a ton of links. The only advantage they have that I can see is a higher PR - they have a PR2 and we have a PR0 - and an EMD that either includes all or some of the keywords and phrases used to find our type of business.
Can someone tell me what is actually happening behind the Google curtain in this situation? :confused: (Guesses are acceptable!)
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