Here's EXACTLY Why Your Adsense Sites Aren't Making $3,000/month!!!
- SEO |
The answer to that question is very simple. It's because you didn't do the math! Yes, it really is that simple. So, let's do some math (did I mention that I love math?). Here we go:
How many licks does it take to get to a tootsie roll pop's center? Three. OK, what did that last sentence mean? It means the same thing as "how long is a piece of string?". It means that you need a GOAL, a METRIC by which you measure success or failure. Since everyone is in love with the magical $100/day level, let's use that as our metric. So here's the multi-million dollar question:
Well, let's see. We'll take the $1 click as an example. Does anyone even know what that $1 stands for? Here, let me tell you. It means that it will cost an advertiser $1 if they want the #1 spot on Google's FIRST PAGE of search results for that keyword/keyword phrase. That's the SEARCH network, not YOUR website. YOUR website is on what Google calls its content network. Advertisers can bid whatever they want separately for the content network. Many CPC advertising guides tell advertisers to try $0.05 and $0.10 bids to test the waters. That's why you see $0.05 clicks even when you target the correct keywords. Anyway, let's get back to our example $1 click. Google shares approx. 68% of that with you. So, in the best case, the best of all worlds, it will take at least 4,412 clicks to make you that $100/day or $3,000/month.
So, assuming the best of all possible conditions, how much traffic do we need to get 4,412 clicks? Well, I've had thousands of sites, so I think I have enough data to answer that one. If you are not ultra spammy and taking high CTR niches and low CTR niches into account, expect an overall CTR of about 5%. So, in order to get 4,412 clicks, we'll need to get 88,240 visitors per month to our site(s).
OK, so now that we got that out of the way, let's recap: If we pick a $1 CPC keyword phrase(s), if our visitor always clicks on the first placed ad AND if Google's Adwords customer did not set a separate, lower bid for the content network (that's us), then we need 88,240 visitors to come to our site(s). So, how much content would that be?
If you take the low competition phrases, you'll see that the lowest you should probably target are those getting 1,000 searches/month. Let's see where that will get you. More numbers...
Organic search takes approximately 70% of the clicks and paid search the other 30%. So, if you own every single spot on page 1, you would get approximately 700 clicks. Let's say that your site is on page 1, WOO HOO!! That means you can expect 4% of the clicks. That would be 700 x 4% or 28 clicks. OK, so, if you have ALL page ONE results for ALL of your keywords, you need 88,240/28 or 3151 pages of content on Google's first page!
Well, how can we fix that? There are a number of things that can help. Let's talk about them.
First, pick keyword phrases with $2 CPC. That would lower your content down to 1,576 pages. Pick phrases with a $10 CPC and you would need 325 pages.
Second, pick phrases with more than 1K searches/month. If you target phrases with 2,400 searches/month, you are down to 1,355 pages.
Third, work on getting your page to the #1 spot. That's 42% of the traffic! That would lower the pages down to 310 pages.
So, the lesson learned here is DO THE MATH! Let's see how much we can help ourselves if we pick the right keywords and rank them well.
Pick $3 CPC, searches of 2,400/month or more, and rank in the #3 spot. That would make the requirement 3,251/3 = 1084/2.4 = 452/2(the #3 spot gets 8% instead of 4% for lower on the page) = a much more reasonable 226 pieces of content.
So, what's the plan? Pick a GIANT niche, or several smaller ones. Research 226 phrases with the criteria above, write them and rank them. Let's say that it takes you 30 minutes to write one piece of content. If you take one hour/day to do this, you will have 60 articles/month. In 4 months, you will be done with the content. If you spend one day creating the content and one day distributing it for backlinks, then you will take 8 months. If you chose the correct keywords, you'll be making $3,000/month within a year from now and you can thank me on this thread
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2 nuts walked into a bar, 1 was assaulted! :p
2 nuts walked into a bar, 1 was assaulted! :p