New type of premium Adsense ad?

21 replies
  • SEO
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I just ran across what looks like a new type of semi-premium Adsense ad:

Free Software Download for Windows: freeware, shareware, open source software

Check out the strange block they have right in the middle of their homepage - it looks like an extended leaderboard. It's not full premium (it still has Adsense branding and the other units they use are regular) but it's definitely something beyond what most of us have.

Anyone seen this before?
#adsense #premium #type
  • Profile picture of the author IM Ash
    That's just insane - there's 10 ads in that block and it's huge! But is is something you can closely mimic by placing two large rectangles one below the other.
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  • Profile picture of the author paulgl
    Only premium publishers can customize like that.

    I can only assume they are a premium publisher, but
    I've seen stuff like that before. Comes with being
    a premium adsense owner. Google does brand on them
    as well. Ezinearticles uses extra long blocks as well,
    for just another example.

    The perks of a premium publisher are astounding.

    What we couldn't do if we were able to customize
    them, define our keywords, etc. Man that would
    really be something. They get away with a lot,
    like placement and having other similar ads. Stuff
    that would get is in deep trouble.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author MarathonMan
    All of the premium publishers I've seen (ex, eHow) have ad blocks that have a small, plaintext "sponsored links" notice with no adsense logo that are completely customizable. This account doesn't look as if he has that ability.
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  • Profile picture of the author yukon
    Banned
    Ha, ha, I'm sure that has a massive CTR!

    What the heck is that domain (com-about.com)?

    Is that part of about.com?
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    • Profile picture of the author IM Ash
      Originally Posted by yukon View Post

      Ha, ha, I'm sure that has a massive CTR!

      What the heck is that domain (com-about.com)?

      Is that part of about.com?
      It is an approach used to get an EMD without having the EMD
      Create a subdomain using the keyword "weight loss" and you have "weightloss.com-about.com"
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Eleva8 View Post

        It is an approach used to get an EMD without having the EMD
        Create a subdomain using the keyword "weight loss" and you have "weightloss.com-about.com"
        But all they have is the com- how would that help anything?

        Looks kinda strange & isn't a subdomain, it's just the word com.

        I only find it odd because If about.com doesn't own that, then it looks like the owner is trying to piggyback the real about.com & the OP link is a premium Adsense publisher, yet Google doesn't have a problem with the piggyback domain name.

        Who knows? The domain just looks odd to me.
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        • Profile picture of the author IM Ash
          Originally Posted by yukon View Post

          But all they have is the com- how would that help anything?

          Looks kinda strange & isn't a subdomain, it's just the word com.

          I only find it odd because If about.com doesn't own that, then it looks like the owner is trying to piggyback the real about.com & the OP link is a premium Adsense publisher, yet Google doesn't have a problem with the piggyback domain name.

          Who knows? The domain just looks odd to me.
          You must check the internal pages of that site and you will see what the goal was in having that domain.

          If I want to create a reviews site, I can purchase a domain like this com-reviews.com and I can create subdomains like: "6packabs.com-reviews.com" or "happychildguide.com-reviews.com" or "tinnitusmiracle.com-reviews.com"

          Now, I don't know how G will read these domains but I think there will be a slight boost! I am actually going to be trying this out on a big site that I have planned for 2012... will see how it goes!
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          • Profile picture of the author yukon
            Banned
            [DELETED]
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            • Profile picture of the author IM Ash
              Originally Posted by yukon View Post

              Ha, Ha, yeah it just clicked.

              I see what your saying now, that's funny, I suppose that would seriously have traffic thinking they are on the real site.
              Yea, it was confusing for me as well when I first learnt about it!

              I've seen weirder stuff happening though like a dude who purchased a partial emd like this "www-exactmatchdomain.com" which in essence is "www.www-exactmatchdomain.com" and he redirected the www to non-www so the domain read like this "www-exactmatchdomain.com" in the SERPs.
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              • Profile picture of the author yukon
                Banned
                [DELETED]
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                • Profile picture of the author MarathonMan
                  This is a smaller site owned by a larger publisher with multiple properties, but apparently if you get into premium with a larger site you can use it on any domain you want.

                  Has anyone with access to Adsense Premium EVER come forward and talked about it? At all?
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  • Profile picture of the author sovereignn
    I'm jealous I'd love to have one of those
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  • Profile picture of the author MMateo23
    It kind of looks weird, but I guess if it works, then maybe it will be something to do in the future.
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  • Profile picture of the author retsek
    If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

    Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

    For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.
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    • Profile picture of the author MarathonMan
      Originally Posted by retsek View Post

      If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

      Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

      For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.
      Of course they can tell if the content is above the fold - even I can come up with a rudimentary algo to do that.

      I think it's going to be interesting when Mat Cutts and the Adsense teams start bashing heads. Where did you see this "above the fold" mentioned by Google?
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      • Profile picture of the author retsek
        Originally Posted by MarathonMan View Post

        Of course they can tell if the content is above the fold - even I can come up with a rudimentary algo to do that.

        I think it's going to be interesting when Mat Cutts and the Adsense teams start bashing heads. Where did you see this "above the fold" mentioned by Google?
        They mentioned that at the last PubCon. Content/Ads Position will be become a factor in algo.

        Pretty hypocritical of Google when you consider that alot of searches now have 3 lines of ads, plus 7 lines local listings BEFORE you get to the first organic listing. But hey, it's their party.
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        • Profile picture of the author MarathonMan
          Originally Posted by retsek View Post

          They mentioned that at the last PubCon. Content/Ads Position will be become a factor in algo.

          Pretty hypocritical of Google when you consider that alot of searches now have 3 lines of ads, plus 7 lines local listings BEFORE you get to the first organic listing. But hey, it's their party.
          Either way, Google still has less (obtrusive) ads then Yahoo or Bing. I started moving my ads down the page after the last Panda update, I wondered if they took this into account.

          Do you have a link to a vid/transcript?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by retsek View Post

      If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

      Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

      For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.
      Below the fold is based on the screen resolution of the traffic, everyone isn't running the same screen size.

      What screen resolution does a Google bot run?
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  • Profile picture of the author retsek
    couldn't find a video, this page has a summary.
    Matt Cutts 2011 Pubcon Keynote
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    • Profile picture of the author yukon
      Banned
      Originally Posted by retsek View Post

      couldn't find a video, this page has a summary.
      Matt Cutts 2011 Pubcon Keynote
      Thanks, but that link just looks like someones personal blog, so the story could be their own opinion? Plus it doesn't say anything besides what you've already said (actually you said more on the subject, in this thread).

      I would like to see their definition of above the fold, how many pixels is Googles idea of being above the fold? I kinda doubt they'll give that info. out.

      I guess you could take the smallest resolution & work with that, to be on the safe side.

      Plus how are you going to judge an image gallery or video type site for having content above the fold?
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  • Profile picture of the author MarathonMan
    I'm pretty sure they judge "above the fold" by the average screen size (which they have ready access to because of analytics and ad data, my numbers estimate it's about 800px high allowing for browser toolbars) and average browser usage data. My safe bet would be to assume 700-800px of vertical screen space as "above the fold".
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