Desperately Need Some Adwords Advice
- SEO |
Now, for the brass tacks: For Yesterday, I had under a 1% CTR and had just over 1500 impressions. This CTR and impressions number is for about 25 ad groups. I have done some tinkering with rotating a few ads; however, the differences so far are negligible.
My question is whether I first need to work on the CTR or do I need a larger number of impressions to make the call here?
For example, I could open it up to phrase match as recommended by WA and/or I could even switch the ad service to the accelerated format over the standard throughout the day format which I have it set at now? Also, I currently am only promoting the product in the US and could open this up to the All countries options. Basically, I am curious what these outcomes might have on the account results or whether my focus needs to continue to be on keywords and split testing ads for these words.
Thanking everyone in advance who helps here. I know I have got a lot to learn here and truly appreciate any help you can give.
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