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Any tips to lower the bounce rate on my movie review site?

by youngchild92
2 replies
  • SEO
    • |
I have a movie review site. I am getting 50+ visits per day. But the bounce rate is very high about 80%. I haven't put up any images of the movie posters or any movie trailers from Youtube or something. The site is just plain reviews of the movies although the content is very unique and original (and interesting too). Also my theme is kind of average.

I am running adsense on this site of mine to monetize it. Have received a few clicks so far. But google analytics shows high bounce rate.

So could you please share some tips to lower the bounce rate? I mean putting images of movie posters along with each movie review, would it help? And would putting movie poster images along with each movie on my blog violate the copyright laws because after all, all these movie posters would be copyrighted, right? I don't understand this copyright thing and I am too scared to run into trouble! I am only 19.

Help me.
#bounce #lower #movie #rate #review #site #tips
  • Profile picture of the author johnben1444
    Here are some tips to lower your bounce rate

    1. Make Data-Informed Decisions
    Good web design is critical, but quick iteration and optimization can only be accomplished with data-informed decisions. This will empower your designers to experiment more.
    Make sure the reporting is both easy to use and understand. Some of the top analytics packages have complicated user interfaces. In the end, the goal is to have usable and informative data
    2. Prioritize & Optimize
    Look at your highest volume entry and landing pages to compare good pages to bad pages. You can also use additional tools like Crazy Egg heatmaps to see the relationship between referrer and clicks. Once you find the worst offenders, test multiple variables and landing page approaches.
    If your traffic is less than 1,000 views per week, use A/B split testing for significantly different page design approaches. Use multi-variate testing with tools like Website Optimizer, Google’s free website testing and optimization tool, for situations where you have a lot of traffic and multiple factors and variations you want to test.
    3. Utilize Profiling and Segmentation
    You can monitor the bounce rates for geography/language, browser/operating system and traffic source to identify issues. Recently at my company, we noticed a high bounce rate for Firefox, relative to Internet Explorer on a page and found out there was a browser rendering issue.
    4. Maintain Keyword Integrity
    Make sure the keywords you are using in your metadata have low bounce rates and that you are reinforcing the term in the copy and content you are showing to site visitors. Your own brand or site name should have the lowest bounce rate for a keyword.
    In your search marketing efforts, if the bounce rate is high for keywords you are buying, you need to either improve the landing page to reinforce the topic or bid on keywords that are more relevant to your content.
    5. Improve Loading Times
    The loading time of your webpage is not only an important factor in SEO, but also in having a visitor to stay on your site. Deactivate unnecessary plugins and optimize your images and code to speed up the loading time of your site. Your visitors will be more likely to view additional pages if your load times are faster.
    6. Be Careful with External Links
    One of the consumer benefits of web publishing is that content providers often embed hyperlinks to reference external pages with more information. However, this can create an exit point for a user. You should be judicious in the use of external links or at least consider placing them toward the bottom of a page.
    7. Don’t Get Tricky
    There are lot of other tricks you can use to lower your bounce rate, like embedding polls, contests, and other attention-grabbing clickable content. However, if the sole purpose of these tactics is just to lower your bounce rate, you may lose sight of what a real consumer is looking for.
    The temptation to use keyword and SEO-heavy headlines is strong, but if they misrepresent the content of an article or post, you may lose out on repeat visitors, even if your bounce rates are reduced temporarily. Although it is important to make a good first impression, a site’s mission to either sell, entertain or inform should always be primary.
    8. Account for Social Media
    As more sites are discovered and consumed through social networks, the impact of these platforms on bounce rates is becoming more important. With social, there are limitations — like Twitter‘s character count, for example — to properly qualify and represent the landing page content. Use relevant hashtags to qualify your content, along with other metadata, like location, that can add more information without pushing the character count of your message. On the other end of the spectrum, sharing links on Facebook can be a rich experience, with images, user-input and friend-tagging. Utilize these platform-specific features to enrich the reader’s experience.
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    • Profile picture of the author youngchild92
      Thanks! These tips you just mentioned will come in handy!
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