Which is Better for Adsense - Multiple Niche Sites or 1 Huge Site

I think the MNSs are easier to rank and gain traffic. however authority sites have a lot of potential, it's just that it takes longer to get the momentum going.

It really depends. As said above - micro niche websites are easier to rank, but they are limited. You said "ideas about articles" and "all about stuff.com" - it could be an authority website, but at the same time it has niche. It could be a problem if it doesn't have a certain niche and it is really about "EVERYTHING". So pickup a niche and go ahead

mULTIPLE nICHE

I wouldn't put all my eggs in one basket. For example lets say you are ranking well for multiple niche keyword on one site and out of the blue your sites falls off the ranking via google dance or even for being penalize that will wipe out a chunk of your income.

That is actually a kind of question which is not that easy to answer because everyone can come up with solutions and logical explanations. In both cases if you have the knowledge and also assets to build links for your weblogs and add useful contents to them, they will succeed online and then you can think of monetizing them based on traffic shares they gain. Moderating one very big and major site with lots of inner pages seems to be a good strategy from some aspects.

First of all you would be just spending time and energy to promote one single site and do not need to think about registering several domains, finding hosting accounts for them, building new links for each one, etc. Besides, there is no need to target all keywords via your homepage. You can add contents to your site and use some of your internal pages to target additional sets of keywords and then through building links for them, improve their ranks and traffic stats.

Multiple niche sites

I would go for one large authority site. Stick all those eggs in one basket. If you're doing everything correctly and not bending rules- what are you worried about???? If you have a QUALITY SITE that adds VALUE to the Internet, Google WANT YOU- Yes, they really want you to do well, because then they do well. I have a site that ranks on the first page of google for its single main keyword (which returns 26.4M results). It's been ranked on there since 2007 when I started it. It meets all the T&C's- so I just sleep easy at night.

There is an online poker term "skeletons in the closet syndrome" which means restricting yourself from the optimum play because you are fretting about something that "may" happen.

Regards,
Ian

I thing one huge site - you don't split you energy. Site is better, has higher traffic, better ranks and so on.

This sort of question will always be open to conjecture.
Supporters of both sides will say they have had success with either method.

There are so many variables as to why a site does well and if you or I knew what worked 100%, we probably wouldn't be spending time here.

As it turns out, I have just finished my yearly review of my adsense sites and ya know what I found?

My biggest earner by a long way was a 50+ page site. Actually, of my top 7 sites that earned over 4 figures, 5 of them are 50 pages or more. One is 25 pages and the other is 14. None of them are multi topic. They all focus on one topic (widely of course).

The top site is in the home renovation niche and the other 6 are in health and beauty niches.

All my sites are what I call "2 up from the specific". What I mean is this.

Makita 12 volt hammer drill is specific
12 volt hammer drills is "1 up from the specific"
hammer drills is "2 up from the specific.

Using this method allows for expansion if you want. It allows me to get to 50 pages without veering away from the topic. It also allows me to silo the site.
I will have 5 secondary keywords underneath the main page then any number of pages under each secondary page.

Bottom line is this. Doesn't matter what I have said above the old 80/20 rule still applied.
80% percent of my adsense income came from 20% of my sites. (4 out of 17)

And of those 4 sites, 80 % of income came from 20% of my pages on each site. (approx of course. I won't get anal with you and put exact figures)

One point I have noticed is the the more pages on a site, the more the adsense ads start to lose relevance, maybe this is why the majority of pages make so little. I have come to the conclusion that a tightly themed 25 page site offering relevant and helpful info is the way to go for me. Of course there are monster sites out there making good coin but for me, 25 pages seems a good fit.

a more specific keyword rich domain name rather than a generic domain name is always good.

Most of you guys are missing her main point. When she is speaking about 1 big site she is talking about writing about all manner of things not one specific topic. I only have big sites for exactly the reasons Yukon states and each of those sites is dedicated to one topic and their related sub topics...but if you have 1 large site that is all over the place and your name isn't Amazon then you are going to have a hard road.

I have a large site that talk about anything. I use it abit differently. For me, it is fun - I just want to rattle on anything that I want to rattle on. I use adsense on this when it does not make sense to have affiliate or amazon.

My main money sites are the niche sites.

Yep, those big sites that claim to cover all sorts of topics are a big turn-off for me. The phrase "jack of all trades, master of none" spring to mind.

Regards,
Ian

There is a lot of divided opinions when it Warriors talk about this and for me all comes down to what you want. In my opinion for bigger authority site you need to have a little more knowledge and to put more effort into maintaining the website, on the other hand with micro niche websites you just slap a few posts then some backlinks and wait, after that is just the question of keeping the high position which is fairly easy with smaller websites.

I would say something in the middle. I lean towards sites with at least 20 posts all within the same niche and keyword related.

i Also think a multiple niche website is better because you can reach much more people. Its better even if you get a lower CPC.