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Please help an AdWords newbie get going

by MrYossu
8 replies
  • SEO
    • |
Hello,

I'm just trying my first go at AdWords, and don't seem to be getting very far.

I'm being cautious, as I've heard too many stories of newbies burning large amounts of cash on AdWords campaigns, so maybe my lack of results is from that.

Anyway, I started off with a keyphrase that Google's keyword tool says gets an average of 90,500 searches per month. The traffic estimator reckons that a CPC of 50p to 1GBP (around $1-$2) should give me positions 4-6, and generate around 4-6 clicks per day.

I created three similar ads and put them into a group. I added the two-word phrase in square brackets (exact term) as the keywords, and set it going.

It has been running for about 24 hours now, and has had 58 impressions, and not one single click. I realise that my first go at an ad is likely to have a much lower CTR than one done by a pro, but I was hoping for more than 58 impressions out of the 3000 daily searches, and at least one click out of those 58 impressions. I have read up a lot about AdWords, and IM in general, and should be able to write a reasonable ad.

Anyone any ideas what I might do? As I said, I'm completely new at AdWords, having read a lot, but never done it until yesterday. I might just be too impatient, or too bad at it.

Please help me get going!

Thanks,
Alan
#adwords #newbie
  • Profile picture of the author Michael T.
    Originally Posted by MrYossu View Post

    Hello,

    I'm just trying my first go at AdWords, and don't seem to be getting very far.

    I'm being cautious, as I've heard too many stories of newbies burning large amounts of cash on AdWords campaigns, so maybe my lack of results is from that.

    Anyway, I started off with a keyphrase that Google's keyword tool says gets an average of 90,500 searches per month. The traffic estimator reckons that a CPC of 50p to 1GBP (around $1-$2) should give me positions 4-6, and generate around 4-6 clicks per day.

    I created three similar ads and put them into a group. I added the two-word phrase in square brackets (exact term) as the keywords, and set it going.

    It has been running for about 24 hours now, and has had 58 impressions, and not one single click. I realise that my first go at an ad is likely to have a much lower CTR than one done by a pro, but I was hoping for more than 58 impressions out of the 3000 daily searches, and at least one click out of those 58 impressions. I have read up a lot about AdWords, and IM in general, and should be able to write a reasonable ad.

    Anyone any ideas what I might do? As I said, I'm completely new at AdWords, having read a lot, but never done it until yesterday. I might just be too impatient, or too bad at it.

    Please help me get going!

    Thanks,
    Alan
    If you are on position 6,7,8...you can expect a low CTR,that is normal,get a higher position by biding more and your CTR will improve.Then after time you can decrease your CPC and stay on the same position if you have a good CTR and also a great quality score can help you a lot.

    It is not the same if you are 1-5 or 6-10,which position are you on?

    3000 searches daily you said and only 58 impressions,weird.Did you target all the world in your google adwords campaign or only 1,2,3... countries?

    Because 3000 searches daily is for all the world!
    And you can't get 3000 impressions if you didn't target the whole world.
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    Regards...Michael T.

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    • Profile picture of the author Tim45
      You may want to pick a niche that is less competitive.
      If your search term gets 3000 daily searches then
      you can bet the competition is fearce.

      You may want to ask the Welcome to PPC-Coach.com
      I have heard good things about him and his prices are fair.
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      • Profile picture of the author MrYossu
        Originally Posted by Tim45 View Post

        You may want to pick a niche that is less competitive.
        If your search term gets 3000 daily searches then
        you can bet the competition is fearce.
        It is a very big market, and I may just need to work harder looking for good keyphrases. I got into this market out of personal interest, and also because it offers great opportunities for affiliates. The idea was to try and reduce the number of things I needed to learn from the start. I was hoping (foolishly as it turned out) that I could recruit boatloads of affiliates, and have them promote the product for me. That way I could make some money, without having to learn all the traffic generating stuff right from the start.

        Predictably (from this side of things), the affiliates haven't materialised (yet), so I'm looking at traffic generation myself. I'm trying AdWords and article marketing.

        Originally Posted by Tim45 View Post

        You may want to ask the Welcome to PPC-Coach.com
        I have heard good things about him and his prices are fair.
        Thanks, looks interesting. However, isn't this just access to a private forum? That's what it looks like. If so, what do I get that's better than the Warrior Forum. This is my first post in this section of the forum, but my experience in the main forum tells me that there's little better place for good advice than here. The fact that it's free is a huge bonus!

        I have no problem spending the $49.99/month if it's really worth it, but there's no point if I can get the same advice here.

        Thanks,
        Alan
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        • Profile picture of the author Michael T.
          I would recommend you to start at WealthyAffiliate.com - The Wealthy Affiliate University if you are a total newbie to adwords they have an 8 week action plan with some really good tips and you can learn a lot.Price is $40.00 monthly.
          Read this part of the forum and be active here it will also help you a lot and ask everything you don't understand because people will help you here if they can.

          What is your quality score?

          As I said before you can increase your CPC and get a better position,improve your CTR then lower your CPC and stay in the same position but you need a budget for this,don't do it if you don't have a good budget because you will loss your money.

          Aim for position 5 or higher.The best position is 1-3 but you will bid much for this positions.
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          Regards...Michael T.

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          • Profile picture of the author MrYossu
            Originally Posted by Michael T. View Post

            I would recommend you to start at WealthyAffiliate.com - The Wealthy Affiliate University if you are a total newbie to adwords they have an 8 week action plan with some really good tips and you can learn a lot.Price is $40.00 monthly.
            I'll ask you the same as I asked Tim - what does this offer that the WF doesn't? OK, they have an 8-week action plan, I have a book that explains adwords in detail. I understand the theory, I was looking for more personal help. The forum there probably gives that, but so does the WF. Is their forum really worth $40/month?

            Originally Posted by Michael T. View Post

            Read this part of the forum and be active here it will also help you a lot and ask everything you don't understand because people will help you here if they can.
            That much I know :-) I am a big fan of the WF.

            Originally Posted by Michael T. View Post

            What is your quality score?
            Don't know, what's one of those?
            Originally Posted by Michael T. View Post

            As I said before you can increase your CPC and get a better position,improve your CTR then lower your CPC and stay in the same position but you need a budget for this,don't do it if you don't have a good budget because you will loss your money.

            Aim for position 5 or higher.The best position is 1-3 but you will bid much for this positions.
            I have read that the top positions aren't necessarily the best, as you get a higher rate of people who aren't really buyers. I was told to aim for positions 3-5 (or thereabouts).

            Thanks for the info.
            Alan
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            • Profile picture of the author MrYossu
              Just to update my own thread in case anyone else reads it...

              I realised that one of the reasons I wasn't doing well (150 impressions and only one click) is that I started of the wrong way. I hadn't done my keyword research properly. I am trying to do article marketing and adwords at the same time, and I was taking a keyword that was good for the articles, and using it for adwords without checking it out.

              I need to start some adwords research from scratch, and choose works that are more likely to get me results. I think that's has to be sorted out first.
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    • Profile picture of the author MrYossu
      Originally Posted by Michael T. View Post

      If you are on position 6,7,8...you can expect a low CTR,that is normal,get a higher position by biding more and your CTR will improve.Then after time you can decrease your CPC and stay on the same position if you have a good CTR and also a great quality score can help you a lot.
      I started off at a low CPC for a couple of reasons, including not getting carried away and spending loads before finding out what I was doing!

      Originally Posted by Michael T. View Post

      It is not the same if you are 1-5 or 6-10,which position are you on?
      I'm a bit confused with this part. When I started typing this reply, my average position was 5.7, but I just looked again, and it was 7. Bit of a jump in a few minutes.

      Originally Posted by Michael T. View Post

      3000 searches daily you said and only 58 impressions,weird.Did you target all the world in your google adwords campaign or only 1,2,3... countries?
      No, I only targetted Australia, Canada, Uk and US.

      Originally Posted by Michael T. View Post

      Because 3000 searches daily is for all the world!
      And you can't get 3000 impressions if you didn't target the whole world.
      Ah, never thought of it that way!

      OK, so it looks like I might not be so far off the track then. Maybe I'll try increasing my CPC a little and seeing what happens.

      The thing is that the site I'm promoting is new, and has not yet proved itself. Whilst I am quite pleased with the sales letter, it hasn't had enough traffic to see what the conversion rate will be. Obviously I'm nervous about bidding too much on keywords until I have some idea of what they are worth to me.

      Still, nothing ventured nothing gained. I'll raise it slowly and see what happens.

      Thanks for the reply,
      Alan

      P.S. Just checked again, and I realised that I was only looking at the numbers for one day. If I change it to show me the last three days (ie since I started), then my three ads have been shown 100 times, and I got one click through. Whilst not being world-shattering, 1% isn't too terrible for my first go. I just need to build on that and get it to about 99% and I'll be satisfied!
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