Geographically Targeted Pages and Duplicate Content
- SEO |
Hi,
Im a bit new to specific SEO and am learning on the job having been a web project manager recovering from serious illness.
I'm doing some web work for some sign writers in the UK and am optimizing our web page content for reasonably sought after keywords with less competition, having taken the data from Google's free tool.
While optimizing the site I would like to create a well written page for every town and village that we cover, but am worried about duplicate content. So I plan to change the title, headings and the first paragraph to be about the town and how we could cover it.
I read on here a thread about 'cookie cutting' as such. I havent developed for 10 years and have no idea what that is.
Getting back to it, a competitor has created pages but has only changed the name of the town. Giving the impression he is in places he isnt. Yet he ranks top for every town in our county. Google don't seem to have penalised him at all.
One other quick question (unrelated) I used a keyword density checking tool at SEOBOOK to see our home page in comparison to this competitors and noticed that one of our most frequently appearing phrases is actually a bit of HTML... <DIV class=""> ... is this a problem?
Im a bit new to specific SEO and am learning on the job having been a web project manager recovering from serious illness.
I'm doing some web work for some sign writers in the UK and am optimizing our web page content for reasonably sought after keywords with less competition, having taken the data from Google's free tool.
While optimizing the site I would like to create a well written page for every town and village that we cover, but am worried about duplicate content. So I plan to change the title, headings and the first paragraph to be about the town and how we could cover it.
I read on here a thread about 'cookie cutting' as such. I havent developed for 10 years and have no idea what that is.
Getting back to it, a competitor has created pages but has only changed the name of the town. Giving the impression he is in places he isnt. Yet he ranks top for every town in our county. Google don't seem to have penalised him at all.
One other quick question (unrelated) I used a keyword density checking tool at SEOBOOK to see our home page in comparison to this competitors and noticed that one of our most frequently appearing phrases is actually a bit of HTML... <DIV class=""> ... is this a problem?