Interesting PPC issue on adwords, with extreme low quality score...hmm?

2 replies
  • SEO
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I do a lot of adwords and handle a lot for clients, but this one has me stumped.

I have a keyword that has always been pretty solid for me. This is a newer account and I set this up with its own unique ad group, perfect optimization.. my CTR is 3-4% and my quality score has dropped down to 2.

Any clue on why this is happening? Doesn't make much sense to me! I tried changing to exact match, phrase match, no difference whatsoever.
#adwords #extreme #interesting #issue #low #ppc #quality #scorehmm
  • Profile picture of the author Venus Brown
    May be the Global searches for that keywords have changed so they are not that mush qualitative.
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  • Profile picture of the author Lucid
    I'd check the keyword relevancy score. My guess is Adwords judges the keyword irrelevant. That'll cost you a few QS points.

    You seem to be saying that a 3% CTR should give you a better QS. Doesn't work that way. You are thinking in absolute terms. QS is a relative measure of how well you are doing compared to other advertisers. A QS of 5, no matter your CTR, only means that your CTR is average, taking into account your position.
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