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Why is My Adsense CPC Dropping Through the Floor?

by The Expert
11 replies
  • SEO
    • |
I have two sites on which I have adsense. The older site reviews guns and holsters and stuff. The newer one has reviews on gyms.

The older site never had a high CTR or a good CPC. Right now it is showing 11,000 page views with 100 clicks (0.9% CTR) and a CPC $0.32.

The new site, though, has keywords that according to the Keyword Tool and Contextualized Targets modules should be paying out at $1.00.

In fact, I WAS getting about $1.00 p/click but that's been steadily sliding until I am now only getting about $0.42 p/click. It's really bugging me and I'm going to start rotating in some CPA offers because the entire site's effort vs. return factor isn't seeming to promising at this low CPC level.

Does anyone know if the First Site (the one with the 0.9% CTR) might be causing my payouts on my other sites to be pulled down? Should I break that one out and put it on a different adsense account? Can I even do that?
#adsense #cpc #dropping #floor
  • Profile picture of the author mgreener
    Hi,

    The two sites shouldn't affect each other.

    Is there anything in the Adsense TOS that states that pricing will dropped depending on performance of your site or something? Could it be that people are spending less on advertising gyms? (although you would think that this is the biggest month for gyms...).

    I would move away from adsense if possible and find better ways to monetize.
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    • Profile picture of the author rob1123
      Is this a very recent drop? If so it could just be that the 'lose Christmas weight' niche is coming to a close, I assume those sort of ads would be contextual to guy reviews. Of course it could be any number of things, you could always try altering the text so your site shows higher paying kws.
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      derp.

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      • Profile picture of the author aygabtu
        My CPC is in the toilet this month as well. Not sure if December was really good because of advertisers fighting for eyeballs and this month that all went away, but I know have days that my CPC is 1/3 what it was last month!
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  • Profile picture of the author Zeb
    It could be that you were smart priced. Adsense does this for accounts that doesn't convert for awhile and adjusts it's ads to lower paying ones. It should get back higher again in due time. This is just one reasons, other than the ones that were posted above.
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  • Profile picture of the author Bofu2U
    I still think it's because the conversion rate data reset for advertisers on the 1st. At least that's my theory, heh.
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  • Profile picture of the author Bambu
    If you are being smart priced by Google, it will effect all of the sites in your account. Some Adsense publishers segregate their sites. So the better performing sites aren't effected by the low converting sites.
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  • Profile picture of the author mosthost
    Google Plus Your World could be having an impact.

    It might be time to experiment with new ad formats. A/B testing. This is no time to get complacent with Google.
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  • Profile picture of the author mrgood
    Well, I have also notice that my CPC is dropped down. I have same earnings now with 3 % CTR and before 2 months when my CTR was below 1 %. If the CPC is remain the same, my earnings would now be 3 times higher then before.
    Some people says this is normal for January, and in February will everything go back to normal.
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    • Profile picture of the author The Expert
      I'm going to do some experimenting with CPA. I signed up with Ad Angler and will rotate it in on a A/B basis with the 300x250 Adsense ad, run it for a week and see which one pays better.
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  • Profile picture of the author johnben1444
    Just like traffic CPC is not stable. A lot of the business model i use to know when i first began IM are no longer profitable or exist. Its nature, learn to adapt by diversifying and multiplying your sites.
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  • Profile picture of the author TheAdsenseGuy
    Pretty sure it's against adsense TOS to have adsense on a site about guns. Better check on that before you get banned.
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