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Using an expired domain

by lukedidit
7 replies
  • SEO
    • |
Hi All,

I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

Perhaps I should develop a new site around it instead?

Thanks! Luke
#domain #expired
  • Profile picture of the author TourPlanet
    I have not an exact idea about it but if I am of your place then obviously I don't prefer to buy this domain..
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    • Profile picture of the author lukedidit
      Originally Posted by TourPlanet View Post

      I have not an exact idea about it but if I am of your place then obviously I don't prefer to buy this domain..
      Well that was as much use as an ashtray on a bicycle.
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      • Profile picture of the author Lucy Writes
        If the price was reasonable, I'd probably buy it and put a new site on it. I've had some luck with traffic and sales from aged EMDs before, and as long as you keep up the back linking and keep adding new content, the domain should stay fresh in Google's eyes and you stand a chance of keeping any existing PR and/or back links the domain may have already (not guaranteed, of course, but you have a chance). You may find you do much better with a site if you start out with an aged EMD than with a brand new domain.
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  • Profile picture of the author Mr Lim
    Originally Posted by lukedidit View Post

    Hi All,

    I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

    Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

    Perhaps I should develop a new site around it instead?

    Thanks! Luke

    It will be really useful when comes a redirection from an aged domain, if the site WAS well established. Instead, it has not much value besides it's aged and the EMD.
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  • Profile picture of the author Laubster
    If you're buying it cheap b/c it's aged and is an exact match, might be a good idea; I just did the same exact thing. Do NOT buy because it has a high PR though, Google resets most sites to PR0 when their site owner, hosting and site content/structure/layout change; they know people do this to manipulate link building, and in all honesty their right; if everything changes it isn't the same site at all, losing it's authority.
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  • Profile picture of the author nunugenius
    Originally Posted by lukedidit View Post

    Hi All,

    I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

    Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

    Perhaps I should develop a new site around it instead?

    Thanks! Luke
    I ever think like you. but i choose build with fresh one (domain).

    you can build with new idea
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  • Profile picture of the author tiara
    Build a new site... then you would have 2 sites targeting the same keyword. This is much higher value than having a site redirected to another site.
    And yes, it is possible to retain the PR of expired domain - tried and tested.
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