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High Paying Keywords

by Jupitor
5 replies
  • SEO
    • |
I am using Micro Niche Finder, and it gave me results that have high ad costs. The keywords are government military related. When I search the words on Google, there are no ads showing. Why would the keyword ad cost be $14.00 with zero competitors?
#high #keywords #paying
  • Profile picture of the author adsenselive
    At the end of the day it is down to the advertisers as to when they choose to advertise on adwords, if they are only open 9-5 mon-fri then don't expect to see their ads on a sunday evening.
    Also I would never ever chase a $14 keyword, you can spend months building and optimising a site to get it, but you have to bear in mind that is the max they are prepared to pay. The reality is somewhat different. the top bidder in google will only pay 1c more than the next highest bidder. So if the next guy down is only prepared to pay 25c then guess what? The guy prepared to bid $14 only pays 1c more to outbid him at 26c, of which if you get the click you get paid around half from Google. So your $14 click in general is just not worth chasing - the fact that they might be prepared to pay $14 doesn't really come in to it. You'd only get $14 if the next guy down's bid is $13.99 for that keyword. Hence the reason why buying a list of high paying keywords is just money wasted. Also note what I said about no ads showing at the start of this post. Hope this saves you time in not wasting time building a website for a click that just is not worth chasing
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    • Profile picture of the author Kris79
      Originally Posted by adsenselive View Post

      At the end of the day it is down to the advertisers as to when they choose to advertise on adwords, if they are only open 9-5 mon-fri then don't expect to see their ads on a sunday evening.
      Also I would never ever chase a $14 keyword, you can spend months building and optimising a site to get it, but you have to bear in mind that is the max they are prepared to pay. The reality is somewhat different. the top bidder in google will only pay 1c more than the next highest bidder. So if the next guy down is only prepared to pay 25c then guess what? The guy prepared to bid $14 only pays 1c more to outbid him at 26c, of which if you get the click you get paid around half from Google. So your $14 click in general is just not worth chasing - the fact that they might be prepared to pay $14 doesn't really come in to it. You'd only get $14 if the next guy down's bid is $13.99 for that keyword. Hence the reason why buying a list of high paying keywords is just money wasted. Also note what I said about no ads showing at the start of this post. Hope this saves you time in not wasting time building a website for a click that just is not worth chasing
      I would agree and I would like to add this:
      CPC that you are seeing in Google Keyword Tool is for SERP ads. If you have AdSense site you are in Google's Delivery Network and you get much lower bids. Even if advertisers are bidding on keyword and it has CPC 20USD in AdSense it might be worth only few dollars for example 1-3 USD.
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  • Profile picture of the author aaditachaudhary
    it might be possible but difficult to digest such thing, anyhow if you have certain information about that then go for it and make it your day
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    • Profile picture of the author paulgl
      LOL!!! I can't digest this spam:
      Originally Posted by aaditachaudhary View Post

      it might be possible but difficult to digest such thing, anyhow if you have certain information about that then go for it and make it your day
      This is going to sound a little like I'm guessing, but bear with me.
      (I am guessing)
      Anyone else can tell me where I'm wrong.

      If your site is new, you have no track record. Google may
      just come up with a number that averages out for things
      close. If your CTR goes up, your cost will go down.

      Google reserves the right to set a minimum price.
      (This can frustrate people as they need to keep bidding
      higher for even one show) Google has never been clear,
      but I'm assuming they will not show any ads if they
      are bidding under a certain threshold.

      Search is much more than content. Search results are valuable.
      PLENTY of people would pay $14 in a heartbeat...the content
      display network is probably much, much lower. Try it if you can.

      You are seeing results on your computer, either logged in or
      not. This does not mean someone else, viewing in another
      location, on another computer system, will not see ads.

      Some people mistake exact search for adwords search.
      Google places ads on searches that it deems are close
      to what you are bidding on. (That's why people really
      need to use the negative keyword filter) You can do
      an exact search, but google begs to differ that's it
      what you really want.

      Google can charge anything they want, in all actuality.

      Your QS can affect a lot. I'm sure google has some algo
      that factors in QS when allowing anyone to bid on a page
      with zero competition.

      If people are really searching for what you are going for,
      and you have the cash, start it up at $14. The bad
      thing, is that if you don't have the cash, you may have
      to look elsewhere. But overtime your CPC will be lowered
      if your CTR goes up.

      Military and government might demand a high price right off the
      shelf.

      Google is certainly not going to just sell 5 cent ads. They will
      charge whatever they think they can get away with.

      I'll bet even if they said $2, you'd probably still wonder why
      you have to pay $2 with no comp.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author adsenselive
        Originally Posted by paulgl View Post


        I'll bet even if they said $2, you'd probably still wonder why
        you have to pay $2 with no comp.

        Paul
        Paul very good point - People, I'd flip that to coming across a gas station in a desert, there might be no one else in sight but the owner would still charge you $2 a gallon (I wish!) and you would still pay it
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