Feedback on my first Facebook ads campaign
- SEO |
Recently I've been trying an experiment with Facebook ads. I am trying to sell a Clickbank product that costs $238, and pays 75% commision ($179). The product is an online video series that should be of interest to college graduates. This is my first time trying Facebook ads so I would like some feedback. Here's the data I have so far:
- I set the demographic targeting to college grads, age 20-44, in four particular US states. The "estimated reach" is about 10 million.
- The suggested bid was .33-.79. I set my bid to .79, the high end of that range.
- The ad has received about 50,000 impressions in 2 days. It received 10 clicks, for a CTR of 0.02%
- My actual CPC is .50, so this experiment has cost me just $5.00 so far
- Of the 10 people that clicked through to the sales page if the Clickbank product, 2 people clicked through to the "Order Form" page. There were no sales
- I have noticed the owner of the product is advertising with Google Adwords. I don't know if he's profitable or not.
My questions are:
1) What would be a good sample size to determine whether this is worthwhile?
2) If I continue to make no sales, how long should I continue this campaign?
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James P -
Thanks - 1 reply
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mkpoway -
Thanks
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