what is the impact of bounce rate on SEO?

12 years ago

Bounce Rate is defined as the the % of people who visit your site and then navigate away without visiting any another page on your website. In short, it is the percentage of visits that arrive on your site, visit no other pages, and then leave. The more you can lower or reduce your bounce rate, the more opportunity you will have to convert your site visitors. This is extremely important from a conversion optimization standpoint.

Causes of Bounce Rate:

Website Content
Website Design and User-friendliness
Site Navigation Structure
Technical Errors
Irrelevant Keyword Selection
Links From External Websites

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ahew

12 years ago

Bounce rate is one factor that Google uses to determine the visitor value of your site. The longer people hang out on your site reading, the more valuable your site is to the search engines and therefore you should be rewarded with better rankings. Why put a site at #1, if nobody searching that keyword seems pleased with what they see?

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Clint Faber

12 years ago

The experience that I was able to obtain over my years of running CPA offers that sole purpose was to get people to leave my site as quickly as possible to do the desired action. In order to support the financial well-being of the site I have learned a thing or two about the affects that is has.

To give you understanding so far experience in the type the site We were running. Allow me to give you a idea of the amount of traffic we were obtaining daily. One of her sites is obtaining 60,000 unique visitors a day with the average visitor staying on the page for 3 seconds.

Based on our experience that has had little to no effect on the rankings when compared to opposing sites with extremely lower bounce rate.

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SeoKnightsInc

12 years ago

Bounce rate affects your ranking in the close competition for example you are struggling to get 1st rank despite of continuous link building. For most of time its effect can be shorten by link building.

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Bundberg

12 years ago

Looks like there are no clear answers if lower bounce rate is good for high ranking but definitely more pageviews gives more impressions to ads and makes more money.

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vickygvt

Banned 12 years ago

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Jnelson 12 years ago

Bounce rate is a metric that portrays visitor's experience .. bounce rate of under 35-40% is strong, while bounce rates of over 60-65% is a matter of concern.
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- packerfan 12 years ago
  
  Why do people constantly make up stuff?
  
  Think about this scenario... a user searches for what is 2+2, and comes to a webpage that says 2+2 = 4. That user got exactly what he wanted, the right answer to his question. Why would Google care if he explored the awesome site that gave him that answer?
  
  The short answer is no one other than google knows. I have a site with 92% bounce rate that ranks #1, I have a site with a 41% bounce rate that ranks #14.
  
  Bounce rate has little if any impact in my opinion. BUT, I think Google is smart enough to which queries should have a high and low bounce rate. If they use it, I'm sure it's highly filtered by query type.
  
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  spider123 Banned 12 years ago
  
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  Talen 12 years ago
  
  Originally Posted by spider123
  
  If the bounce rate of site is increasing then the ranking of the site is decreasing.
  
  Completely unture
  
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  james0436 12 years ago
  
  Bounce rate is the percentage of the people who log off after visiting only one page of website. If bounce rate is high, then the PR of the webpage will be decrease.
  
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warriorsaroj

Banned 12 years ago

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dburk 12 years ago

Your website bounce rate is a useful metric for understanding how users are using your website, depending on the goal of your homepage, different bounce rates mean different things. It is useful to consider if it meets with the goal of your homepage, or not. For some sites a high bounce rate is a good indicator, not bad.

There is absolutely no evidence, that I have ever heard of, that your website bounce rate has any impact on rankings. Those of you claiming it does, I call BS on you. If you have evidence show it, otherwise tell folks that you are merely speculating and don't really know for a fact if it is a factor.

What Google does measure is the return to query time. If a searcher clicks your listing and then returns to SERP and clicks something else seconds later, that is a strong indicator that your website didn't match the intent of the searcher. That is the type of thing that can, and probably does, impact your relevancy score for that particular keyword.

Google doesn't need GA data to see that, so knowing your website bounce rate tells Google nothing useful about a particular query. Your bounce rate is a completely different metric and you shouldn't confuse the two.
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jeffreyrogers

12 years ago

Bounce rate tells that how plenty of people like your net site. Google appreciate those sites how has low bounce rate meaning making your net site so pretty that they visit other pages ... so with low bounce rate there is a chance of rank of your net site to increase.

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Gelo30

Banned 12 years ago

bounce rate tells how effective your landing page is... I think 30% is the advisable bounce rate.

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seoforu

12 years ago

You should seriously consider the percent of bounce rate as it can badly affect your site. The first point you should consider while judging the bounce rate are the keywords that are giving you the maximum visits and if they are relevant then definitely you are missing something in your site. Try and create some valuable content so that the visitors are kept engaging. You should lower the bounce rate to as much as possible.

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optimizenewyork

12 years ago

Bounce rate is not good for your site reputation because if your site has more bounce rate than it could be decrease it's popularity. You should always try to give more relevant and unique content to visitors.
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khan123 12 years ago

bounce rate is factor which measure by Google it show the popularity of your website which help to lead in business.
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Charan

12 years ago

Bounce rate:-The bounce rate is the percentage of single page visits or visits in which the person left your site from the landing page.
Impact of bounce rate SEO:-Bounce rate does have a noticeable effects on your SEO.
Google wants relevance and good user experience. Google crawls your site regularly and does analyses your bounce rate to help it determine whether or not it should send you traffic. Analyses all the page on your site to determine the best way to lower that bounce rate and up the conversion rate.
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juliashing

12 years ago

Bounce Rate determines how much your site is popular amongst the visitors.
If your site is the answer to their prayers then they will spend a long time there which will result in a small bounce rate.
A large bounce rate shows that the larger number of visitors to the site 'bounced' away from your site, maybe they couldn't find what they were looking for or for some other reason.
A site with a large bounce rate is a bad sign

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semaximizer

12 years ago

Originally Posted by reyhan

what is the impact of bounce rate (google analytics) on SEO?

Please read this detailed analysis on the impacts of Bounce rate on SEO

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jonson 12 years ago

Bounce rate does have a noticeable effect on your SEO endeavours. Google wants relevance and good user experience. They want people to click "I feel lucky" because they trust that Google can match them with their want. Google crawls your site regularly and does analyse your bounce rate to help it determine whether or not it should send you traffic. Analyse all the pages on your site to determine the best way to lower that bounce rate and up the conversion rate.
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Johnny Gav

Banned 12 years ago

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watson229 12 years ago

The bounce rate is the percentage of single page visits or visits in which the person left your site from the landing page.Bounce rate does have a noticeable effects on your SEO.
Google wants relevance and good user experience. Google crawls your site regularly and does analysis your bounce rate to help it determine whether or not it should send you traffic. Analysis all the page on your site to determine the best way to lower that bounce rate and up the conversion rate.
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canadaupdates

12 years ago

bounce rate is really a big factor in seo ... because if you do a lot of seo activities and incrase traffic but if it will not useful visitors than your bounce rate shown that...

So Check Browser Performance, Improve Load Times, Study Your Keywords, Take People Where They Want to Go, Analyze Searches within Your Site to reduce you baouce rate.

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grezatAlice

12 years ago

Of course, it is backlink.

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prcys

Banned 12 years ago

Originally Posted by reyhan

what is the impact of bounce rate (google analytics) on SEO?

When visitor left any of your site page without spending time then it consider as the bounce rate and this bounce rate count as the minus value at the time of pagerank calculation and by this reason pagerank be decreased.

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seoguro

Banned 12 years ago

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Bluestar1 12 years ago

As the more "experienced" users have already posted, bounce rate is just ONE little factor Google looks at to determine how to "score" a website.

If I was to give you my honest opinion I would say, 'don't worry about it'.

If you DO decide to loose sleep over a minor thing as bounce rate on your website, then think about this...

If your website has for example one page, that is... a sales page, then of course your Google Analitics will report a high bounce percentage. How can it not? There is NO OTHER PAGES TO VISIT.

On the other hand, if your website is an information blog, with hundreds of articles and therefore many pages... you might want to look at the bounce percentage a little more closely. In this case you want a low %.

As you can see, the bounce rate is more relevant on some sites and less so others.

Bottom line: From my experience, your bounce rate is NOT what will get your site on the first page of Google. Nether will it bump your site OF the first page.

Ernie
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- seoworldclass Banned 12 years ago
  
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  McHarrison 12 years ago
  
  Bounce rate is one factor that Google uses to determine the visitor value of your site. The longer people hang out on your site reading, the more valuable your site is to the search engines and therefore you should be rewarded with better rankings. Why put a site at #1, if nobody searching that keyword seems pleased with what they see?
  
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amiramin

12 years ago

Bounce rate is one of factors, which google use to determine page rank and position in serp, And it is a very minor factor

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rhorobins

Banned 12 years ago

Google also use bounce rate to determine the relevancy of your content. If you give visitors relevant contents that they're looking for, it will decrease bounce rates.

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what is the impact of bounce rate on SEO?

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