Google Merchant Centre lets the big boys play

Hi all i am new to this forum and don't know if this is the right place to post this, anyway i am getting a hard time from Google products, I put all my EAN codes in correctly and got suspended from appearing in Google product search. So i thought WHAT, any way i looked into how the big boys were getting top of Google shopping and compared my upc codes to theirs. They were adding a 0 at the beginning so thats what i did and i was alongside the big boys for a day. Now i am suspended again and got this email :-

*Your UPC contains too many leading zeros. To correct this, remove the leading zeros, so that your UPC conforms to the standard number of digits for your region. For more information, see google.com/support/merchants/bin/answer.py?answer=160161

hmmmmm then why ban me and not the big boys which led me to find out something rather odd. Check this search out for instance :-

This game God of War 3 on the ps3 is where the big boys are in there own special category (no small shops here)
google.co.uk/products/catalog?hl=en&client=firefox-a&hs=qzD&rls=org.mozilla:en-USfficial&q=god+of+war&psj=1&gs_upl=12673l14321l 2l14455l12l12l0l0l0l0l154l1512l0.12l12l0&bav=on.2, or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1440&bih=628&um =1&ie=UTF-8&tbm=shop&cid=1929887921875687612&sa=X&ei=_hUpT67 5DYmEhQfHnfi-BQ&ved=0CG0Q8wIwAw

see the UPC has a 0 on the beginning when it shouldn't be there. Notice how there is only 14 shops selling and it seems to be the big players e.g play.com etc. Now i did a copy of 200 products with the same UPC as these guys and i got banned within a day for adding the 0 at the beginning.

Notice the title has play.com in it

How are they getting away with this ??? This is just one example, this seems to be wide spread and with most games that there seems to be a special GTIN code for the big boys only.

Any help is much appreciated