Do you know the Quoted Keyword Traffic?

12 years ago

Originally Posted by Jbarros

When a person researches for example for "best phrase" they generally do without the quotes.

Most place where I found info about keyword research they tell you always to use the "best phrase" to see how many sites your competing with.

If you rank 1st on Google for the term "best phrase" you wont rank 1 st place without the quotes. So you will only get 1st place traffic for the people who write exactly the phrase with quotes?

Lol kind of confusing to explain

Thanks,
JBarros

Hi JBarros,

I think you need to understand what the "Quotes" mean.

Using quotes will show you how many people have the
phrase match term in their meta title.

It is used to show you how strong the 'real' competition is.

If there are under 30,000 with your keyword in the titles then
it will be a lot easier to get position 1 than if there is 1,000,000

It's just a quick competition check.

Hope this helps

Thanks
2 replies

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Jbarros 12 years ago

Ok understood. If a person writes on the query the keyword Quote and I'm ranked number 1 for that term where will I appear?

I guess I don't understand where I will appear once I rank number 1.
- Thanks
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UMS

12 years ago

Originally Posted by Nathan2525

Hi JBarros,

I think you need to understand what the "Quotes" mean.

Using quotes will show you how many people have the
phrase match term in their meta title.

Incorrect.

There is no such thing as a meta title (what you really mean is page title, which is contained within the title tags)

Additionally, a phrase match doesn't just bring back results with the phrase in the title, it can also bring back results with the phrase within the content.

It is used to show you how strong the 'real' competition is.

If there are under 30,000 with your keyword in the titles then
it will be a lot easier to get position 1 than if there is 1,000,000

Incorrect.

While there may be some correlation between the number of phrase match results returned and the difficulty of the competition, it is an unsafe assumption.

You are effectively competing against the top 10 results. You need to analyse their on-page and off-page SEO strength to get a good idea of how easy (or not) it will be to beat them.

Remember that a good percentage of the pages returned by a page match result will not be optimized for that particular phrase.

Let's take an example:

"antique coffee table"

Google reports around 632,000 results. Using just that number as a competition metric, you'd think it was pointless trying to compete.

However, if you look at the competition of the top 10 sites, while it isn't the easiest in the world, it's certainly doable.

Note, that this example keyword phrase would be not worth going for as it isn't very targeted and only gets 1000 exact GMS.

Thanks

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TBInternetMarketing

12 years ago

I'll be honest, I don't pay too attention to the phrase keyword when accessing competition. All that tells you is that x number of people have your keywords on their page. That doesn't mean they are well optimized for the keyword though.

I would rather look at the backlinks the other sites have, and how well optimized they are for the keyword.

Thanks

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Genycis

12 years ago

I'd recommend doing exact research on the keyword in Google's Keyword tool, and doing the quotes in Google search only as a guideline, not to expect that if they have 35,000 for example, that you will rank #1 in no time. Also, the Google search with quotes will pull up sites that have it in the Meta Title and sometimes the description (I've noticed before where it wasn't in the meta title, but was in the site description). And TBInternetMarketing is also right, this won't always tell you if they're well optimized for the keyword, so again, only use that as a guideline, not to measure it as the keyword you will go for. I've done this in the past and I wish I didn't. It helped in some ways and not in others, so I'm going to try to redo my SEO for my sites steadily and hopefully gain much better organic traffic in the next few months afterward.

Thanks

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Genycis
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trevpen

12 years ago

Originally Posted by Jbarros

When a person researches for example for "best phrase" they generally do without the quotes.

Most place where I found info about keyword research they tell you always to use the "best phrase" to see how many sites your competing with.

If you rank 1st on Google for the term "best phrase" you wont rank 1 st place without the quotes. So you will only get 1st place traffic for the people who write exactly the phrase with quotes?

Lol kind of confusing to explain

Thanks,
JBarros

As a consumer looking for info, have you ever typed a search phrase into Google with quotes? No-one does! Except marketers. When you do so, as a marketer, it just gives you a better idea of how many sites you are really competing against, potentially.

Thanks

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Jbarros

12 years ago

Ok thanks for all the help. I been doing some tests and I finally understood my doubt.

Thanks

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Jbarros

12 years ago

Yeah I shouldn't rely on the number of indexed pages for a certain term. Even though it might have a large number of pages they might all be of poor quality and backlinking.

Thanks

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MikeFriedman

12 years ago

Originally Posted by Jbarros

Most place where I found info about keyword research they tell you always to use the "best phrase" to see how many sites your competing with.

If anyone tells you to do this, you should immediately stop paying attention to anything else they have to say because they clearly do not know what they are doing.

Doing that tells you nothing about how many sites you are competing with.

Thanks

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HarrieB

12 years ago

Using quotes will show the sites which have the same keyword together
ex: " buy shoes" will show results like buy shoes online, buy shoes in canada, you can buy shoes online here!!!

if you will search without quotes, you can get results like buy puma shoes online, buy cheap shoes, buy discounted shoes and so on...
hope it makes sense now!!

Thanks

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sarakelly72

12 years ago

Frankly speaking i don not bother too much regarding phrase keyword quote and all.

Thanks

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lisadan1

12 years ago

As per my suggestion, should go to phrase keyword quote and be careful regarding that.

Thanks

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jimnastics

12 years ago

I'm glad I found this thread.... I see people talk about this all the time, and I've never understood why people get hung up on it. I'm about to start a new site targetting a keyword which has 16,000,000 quoted keyword results, but proper keyword research suggests the top 10 are poorly optimised and easily reachable. I'm more than happy to go for it.

Thanks

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Do you know the Quoted Keyword Traffic?

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