301 redirects and link juice

by agc
8 replies
  • SEO
  • |
I have an old domain that I took down some time ago (the site got hacked and I never got around to fixing it).

But I have a lot of back link juice pointing to the domain.

If I 301 the entire site to the home page of a new site on a brand new domain (in the same subject area), does that old link juice follow the 301 to the new site?

Just wondering what the lab experimenter type have found on this point.
#301 #juice #link #redirects
  • Profile picture of the author Ephrils
    You won't get ALL the original link juice, but you will get some.

    I have a similar experience where I bought an expired domain in a niche of mine and 301'd it to mine. I got a huge boost since it was an aged domain with a lot of links, but not near what the site originally had. I've also recently pointed another domain at it using a 301, still waiting to see how much juice it had before, which I'll be able to estimate somewhat when I site moves up the ranks on my main keyword.
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  • Profile picture of the author thatkeywordguy
    ya you should keep most of it.

    if your new site is a subset of your existing site, you might consider doing a change of address in webmaster tools
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  • Profile picture of the author DynaPass
    It would be best to 301 redirect each page to a page which is relevant. For example, about page to about page, so forth and so on. I do not know about any SEO benefits that have been reported about doing it this way but it seems best to not confuse the search engines whenever possible.
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  • Profile picture of the author agc
    i dont have the content to map, it was disposed of a while ago.

    but here's a thought... since the replacement site is a new domain... what if I do a bunch of new backlinking to the old 301 domain instead?

    less chance of a penalty perhaps?
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  • Profile picture of the author ace666
    Very valid point there agc, less chance of a slap, but only if it is hosted from a different account if they are the same they will both get put in the poo box
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    • Profile picture of the author agc
      Originally Posted by ace666 View Post

      Very valid point there agc, less chance of a slap, but only if it is hosted from a different account if they are the same they will both get put in the poo box
      What about a mega host like hostgator where a single IP hosts hundreds of sites, but these two have different IP addresses?
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      • Profile picture of the author AlbertSmiths
        By setting up a 301 redirect on the pages you permanently moved, you can easily give your visitors the better user-experience of your website. With a 301 redirect, you can be certain that your visitors will not access an obsolete version of your site, but will find all the last pieces of information they need on your pages.
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  • Profile picture of the author Fixers
    Yep, should do this for sure!! It will transfer most of the link juice and help with the age thing too so you should gain some rankings pretty quick (that is if you were ranking before).
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