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Google Keyword Tool

by wilhouse
11 replies
  • SEO
    • |
Im looking to make a niche site about iphone games. I go into google keyword tool type in "iphone games" and come up with these results

competition: low
global search: 1,220,000
local search: 246,000
cpc: 2.67

is this a good keyword to target?

doing a google search comes up with 175 million result so I dont feel the competition is that "low". Am I miss understanding how to use keyword tool?

or would something like iphone games free be something better

comp: low
global: 201000
local: 49500
cpc: 2.51
google search results: 1.1 billion - yes billion lol
#google #keyword #tool
  • Profile picture of the author JSProjects
    That's a pretty broad and incredibly competitive keyword. So I'd personally stay away.

    Also, make sure you're doing "exact match" searches. And in this case, i'd see if I could come up with more targeted keywords. Off the top of my head: best iphone sports games, cheap games for iphone, top 10 games for iphone, etc. (Feel free to steal any of these. )

    One more thing, when analyzing the competition, don't get caught up in analyzing ALL of the competition. Stick with the top 10 sites. And to a greater extent, the top 3 sites.
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  • Profile picture of the author wilhouse
    so I shouldn't focus on the search result but the monthly searches instead?

    so for "best action iphone games" i get 2,340 results but only only 320 local searches with a high cpc of $5.

    sorry if I have so many questions, im only about a month deep into this website creation and SEO stuff. My other two sites I created because I want to quit my normal job and just create websites for clients and the other because I love fantasy baseball and football. Im doing this site now because i've been doing a lot of reading about users that create this "niche" sites that generate ad revenue and I figured that would be nice to help me in getting my other two sites going.
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  • Profile picture of the author papamo44
    Make sure you are using the exact searches in keyword tool instead of broad searches. Also for the competition search for the term with " " around the term in google and look at how many results come up. That is a better gauge of competition. The lower the better. I like under 100,000 but if it is really good I will go up to 500,000.
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    • Profile picture of the author wilhouse
      ok. doing a little topic jumping here to my fantasy sports site since its live and i can use it as an example. lets say that I want to rank for "fantasy baseball player rankings" - 81,000 google results

      it also comes up with in keyword tool

      [exact] Local monthly searches: 480
      "phrase" Local monthly searches: 1300
      broad Local monthly searches: 1900

      if I were to try to rank this page of my site - Fantasy Baseball - Top 200 Ranking of 2012 : Fantasy Sports

      i would have an easier time getting a high "serp" for that then just fantasy baseball by itself. if im correct so far then if I go manage to rank that page high and I get a decent amount of traffic to that page then would I consider that to be a "landing page"

      once again im new to this so im trying to get all the terms right and trying to get a months worth of reading into some type of working knowledge lol.

      thank you for all that help.
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      • Profile picture of the author JSProjects
        Originally Posted by wilhouse View Post

        ok. doing a little topic jumping here to my fantasy sports site since its live and i can use it as an example. lets say that I want to rank for "fantasy baseball player rankings" - 81,000 google results

        it also comes up with in keyword tool

        [exact] Local monthly searches: 480
        "phrase" Local monthly searches: 1300
        broad Local monthly searches: 1900

        if I were to try to rank this page of my site - Fantasy Baseball - Top 200 Ranking of 2012 : Fantasy Sports

        i would have an easier time getting a high "serp" for that then just fantasy baseball by itself. if im correct so far then if I go manage to rank that page high and I get a decent amount of traffic to that page then would I consider that to be a "landing page"

        once again im new to this so im trying to get all the terms right and trying to get a months worth of reading into some type of working knowledge lol.

        thank you for all that help.
        You are on the right track.

        Some people would say that 480 searches a month isn't enough. But if the competition is weak I'd still spend some time trying to get it to rank high.

        Also, I'm sure there's a TON of fantasy baseball forums, communities, etc. You can increase your traffic by simply linking to your site via your signature and posting regularly. Even just 15 minutes or so a day at a few different forums.
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      • Profile picture of the author UMS
        Originally Posted by wilhouse View Post

        ok. doing a little topic jumping here to my fantasy sports site since its live and i can use it as an example. lets say that I want to rank for "fantasy baseball player rankings" - 81,000 google results

        it also comes up with in keyword tool

        [exact] Local monthly searches: 480
        "phrase" Local monthly searches: 1300
        broad Local monthly searches: 1900

        if I were to try to rank this page of my site - Fantasy Baseball - Top 200 Ranking of 2012 : Fantasy Sports

        i would have an easier time getting a high "serp" for that then just fantasy baseball by itself. if im correct so far then if I go manage to rank that page high and I get a decent amount of traffic to that page then would I consider that to be a "landing page".
        If you rank that page at #1, you could expect around 6 visitors per day ( 40% of 480 / 30)

        That's not a lot of visitors, but it's a start.

        As for a "landing page" there are many different definitions, but from a marketing point of view a landing page generally has some type of action on it, eg: email capture, sales page etc.
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        • Profile picture of the author wilhouse
          Originally Posted by UMS View Post

          If you rank that page at #1, you could expect around 6 visitors per day ( 40% of 480 / 30)

          That's not a lot of visitors, but it's a start.

          As for a "landing page" there are many different definitions, but from a marketing point of view a landing page generally has some type of action on it, eg: email capture, sales page etc.
          do you mean if i had the #1 rank or if i was on the first page?
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  • Profile picture of the author UMS
    You are making some of the classic keyword research mistakes that most beginners (and even more experienced people) make.

    Have a read through my post on what are the biggest keyword research mistakes to hopefully put you on the right track.
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  • Profile picture of the author wilhouse
    ok so now that I've choosen my keyword i'll start building a page that has good keyword density, back linking to that page, and what else?

    If a site extension / gets a lot of traffic will that help the page rank of my main site?
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  • Profile picture of the author kidblog
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