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Challenge with updating after SEO

by David555
7 replies
  • SEO
    • |
I've been doing SEO for the last year. I normally get commissioned for existing websites where the clients normally want to stay with the webmasters that built their sites. The result is that after I've done the whole SEO job, I would pass it back to the client, who in turn pass it back to the webmaster to update. This is a rather frustrating process.

What I ideally would like to be able to do, is gain access to the back end of existing sites to udate changes without taking it "over" as a manner of speaking.

Would appreciate any advice!

David.
#challenge #content update #seo #seo content update #updating
  • Profile picture of the author Mike Adams
    They can create a sub-ftp login. They can control your access to only certain directories.
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    P.S. If you found my post useful, please click the "Thanks" button below...
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  • Profile picture of the author David555
    Thank you - appreciate the tip!
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    • Profile picture of the author David555
      One more question: Can the update via sub - ftp login be done in HTML or does it depend on the program?
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  • Profile picture of the author htownseoguy
    Yeah I mean you just need to work this out with the client and webmaster. I would probably charge more also if you going to include updates.

    This scenerio you describe does sound frustrating in my experience it works out best if you can do the design and optimization from the ground up.
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    • Profile picture of the author IowaGal
      Originally Posted by htownseoguy View Post

      Yeah I mean you just need to work this out with the client and webmaster. I would probably charge more also if you going to include updates.

      This scenerio you describe does sound frustrating in my experience it works out best if you can do the design and optimization from the ground up.
      I agree with that.

      It's long been a fight of sorts between website designers and SEOers. The website design firm oftentimes wants to include non-SEO friendly design. It's not their fault, they are looking at it from a "website design" perspective but when you, as the SEO get a hold of it, it can be a mess to clean up.

      I understand where you're coming from. Ideally you'd want to look for a web design firm that is familiar with SEO or at the very least, that you can sit down with (client included) and cover so that everyone's on the same page.
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  • Profile picture of the author gcrocker
    I often do SEO evals like this:

    1. Eval & writeup, usually around a 15-page doc custom for the site, with detailed recommendations. Much of my focus is on-site.
    2. Often, the client works with their existing folks to get the changes done.
    3. I evaluate the changes to ensure they were done right.

    Invariably, the existing developer ignores suggestions, "can't" do some of them, etc. So I end up with a list of yet-to-be done changes back to the client at the end.

    This is a frustrating process, but is often so much better than what the client has done to date that it'll pay off for them.

    You may find that with some clients, off-site changes will work better not for any SEO reason, but because the existing developer is such a pain to work with!

    -glenn
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    • Profile picture of the author David555
      Thank you very much for your comments and advice - it is also encouraging to hear that it is a shared frustration!

      Regards

      David.
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