SEO needs an Anti-Hero
- SEO |
I'd love to know you guys thoughts on this blog post...
SEO Needs an Anti Hero
There's a scene in Batman: The Dark Knight where Batman is interviewing the Joker.
"I don't want to kill you! .... You complete me!"
I love that scene because Joker is totally counter everything Batman is. Batman loves order and justice. The Joker loves chaos and destruction. They're both arguably brilliant and yet driven to serve different causes.
How boring would that movie have been if the Joker was a white-knighting do-gooder who squirted old ladies with fake flowers, cracked puns and shared idiotic limericks? If Batman's mission was just to publically shame the Joker by writing mean things about him on the internet?
And yet that's exactly what we have in SEO right now. There are dozens of well known, incredibly smart white hat advocates - these are your "Batmen".
But who is the "Ying" to Rand's "Yang"? Who is Wil Reynolds' "Joker"? Who is Matt Cutts' arch nemesis? At best we can label the "dark side" of SEO "Spammers". We find it edgy and frightening when a well known figure advocates something that smacks of being even gray-hat.
SEO Needs an Anti Hero
SEO Needs an Anti Hero
There's a scene in Batman: The Dark Knight where Batman is interviewing the Joker.
"I don't want to kill you! .... You complete me!"
I love that scene because Joker is totally counter everything Batman is. Batman loves order and justice. The Joker loves chaos and destruction. They're both arguably brilliant and yet driven to serve different causes.
How boring would that movie have been if the Joker was a white-knighting do-gooder who squirted old ladies with fake flowers, cracked puns and shared idiotic limericks? If Batman's mission was just to publically shame the Joker by writing mean things about him on the internet?
And yet that's exactly what we have in SEO right now. There are dozens of well known, incredibly smart white hat advocates - these are your "Batmen".
But who is the "Ying" to Rand's "Yang"? Who is Wil Reynolds' "Joker"? Who is Matt Cutts' arch nemesis? At best we can label the "dark side" of SEO "Spammers". We find it edgy and frightening when a well known figure advocates something that smacks of being even gray-hat.
SEO Needs an Anti Hero
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