So I want to add more content to my website but about what?

The best way for a website to rank for a particular keyword phrase is to create a web page targeted to that phrase with the keywords in the title tag, description tags, and heading tags. This means that it is important to create a separate web page for each product or service that the you sell, as well as category pages if they are needed.

Two words Pros & Cons of an errand service.

With regards to your question, I suggest you should focus on your target market. What interests your target market? What are their needs? Increase their awareness level. Present the products they are looking for. However, be realistic of your descriptions. Remember, if you want to market your product effectively, give extra effort on your target market. It's the lifeblood of the business.

Okay, now I don't really know the size or scope of your site, so take this with a grain of salt and adjust it as needed. Here's what you need to do...

Map Your Site Layout:

1. Lay out a mind map or an Excel table of every single service/errand you're going to offer. Each individual errands should have its own page.

2. You should also divide your individual errands into major groups... Assuming you're running WordPress, these groups are going to be your Categories.

3. You want to create a home page that basically outlines the main unique selling points of your service, and why your customers should stick around to try you out.

So, on the home page you'll link to each of your major categories, and inside each category you'll link to each post. That's a pretty rudimentary explanation of how your site should be laid out, but it will work for now.

Obviously, you can only write about so many errands, so here's what you do once you have fleshed out the main area of your site:

Extra Content Ideas:

1. Start a blog...This alone should give you unlimited growth potential as you can blog about pretty much anything.
2. Feature testimonials
3. Capture leads and start building a list/publishing a newsletter
4. Create a FAQ section
5. And if you've done all that and still need extra ideas? Start creating videos to advertise each of your errands!

Anyways, hopefully that answers any questions you had! Let me know if I can be of any more help =)

- Stephen

I would advise you to create category pages hosting products of same category. Then devote one page to each product, if you can write a page full of content about the product.
Or give a brief description about the product on the category page.
Make sure, the layout is not very complicated and user can easily navigate towards goal page.

I would just like to say big thanks to everyone for the support and advice I appreciate it very much I got a good idea of what to do now! Thank you guys! +Karma points for you all!