An Introduction To Blog Monetization - AdSense
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Here's an article I wrote for my blog. What do you think?
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Because we've managed to generate a lot of traffic onto our blog (if you've read the previous posts), we're now able to convert these daily views into cash. To do this, we're going to be using AdSense. Now, you might be saying that you can't earn any decent money through AdSense and that you need a ridiculously successful site for it to be useful. In actual fact, it is quite reasonable to make several hundred dollars on AdSense every single day if you know how to get the most out of it. Some blogs can have excellent traffic and won't generate any AdSense earnings because the webmaster doesn't know how to juice the most out of it. I'll teach you how to maximise your AdSense earnings for your blog. You're going to want to register for AdSense after a solid six months of link building (see above). Basically, if you don't have the traffic, you won't earn anything decent. There are other options like Pay Per Download (PPD) networks and Cash Per Action (CPA) networks which will allow you to make more money with less traffic, but this post is looking at AdSense. If your blog is about providing people with good content and isn't just about whoring money via CPA networks, you will do much better in the long run through AdSense. You can choose to have your AdSense earnings sent to a PayPal account or to your bank account. I prefer to have payments sent to my bank account because PayPal has been known to screw people over (including myself) with a lot of money in their accounts. Basically, once you register your AdSense account, you have the ability to insert various kinds of ads into your site. Depending on what software your blog is using, there may be AdSense plugins to make the process quicker. If that isn't an option, you can simply copy and paste the embed code into the HTML of your blog (which is what I do). You'll need to experiment with different ad types. Find out what kinds of ads work for your site. Some people get better results from text ads and some get better results from animations or images. You can view how well particular kinds of ads are doing in your AdSense control panel. Inserting ads is the crucial part. You don't want to chuck ads in anywhere. You certainly don't want to flood your site with ads. People will get turned off and will haul ass out of your site. You will want to place them strategically. For example, if you have a simple blog structure: content in middle, navigation panel on right, you might want to place ads underneath the navigation links on the right side of your blog. This way, they're out of the way and they look tidy. Some people believe in inserting ads underneath individual posts. Whether that's going to be useful for you is for you to experiment with. AdSense is really trial and error. If you put ads all over your blog and your earnings are decent but Google Analytics is telling you that people are leaving your site as soon as they enter, you can make the assumption that your ads have scared them away. At first, you won't make amazing money! That doesn't mean you have to throw ads around everywhere. You will be excited about earning a few dollars but remember that these earnings aren't the most important part. Earnings are secondary to providing your users with good content at this stage. Look, earning with AdSense is really simple. The more traffic your site gets, the more you will earn. You can increase conversion rates by thinking about your ads strategically. We'll talk more about monetizing using different methods a little later on. |