Made Landing Page, Made PPC Campaign... Made No Conversions

by androidean

Posted: 15 years ago 11 replies

Hello Guys,

I'm going to explain my problem, I really hope someone could help me.

This is what I did:
1) I chose an high-gravity product from the CB marketplace - "get you ex back niche"

2) I made many different version of landing pages targeted to
"get your ex back"
"get your ex boyfriend back"
"get your ex girlfriend back"....

3) I created an AdWords campaign with about 10 adgroups and each one of them was targeted specifically to one landing page.

I let that campaign running for a week and these are the results:
85 AdWords clicks in the Search Network ( average CPC $0,76)
215 AdWords clicks in the Content Network ( average CPC $0,32 ).

I spent on AdWords about $135 and made $26 on CB comission (just one sale).

It took me really a lot of time to have eveything up and running as I did my really best to make that promotion profitable.

Just for making the landing pages, it took me about a week of work - because every day I tested the results and improved them.

However, the results were very poor.

I was wondering if someone could help me,

Thank you in advance.

PS: I'm not posting there my landing pages url as I think it's against the forum rules. If you want to see them, just PM me.

#campaign #conversions #landing #made #page #ppc

KirkMcD 15 years ago

Dump the Content network and reduce your Search Network bid price to 26 cents.
When testing you should try to bid no more than 1% of the commission you may earn. If it converts at 1% you'll break even with this strategy. If the conversion rate is higher, then raise your bid.
- Thanks
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Aster Brittan

15 years ago

Good call Kirk! on dropping your bid price. Just because google will state that others are paying higher to be on the 1st page does not mean you should out bid. you can loose alot of money that way and it isn't necessary to test. I have learned that when you 1st launch a campaign you automatically get a lower quality score than for a marketer who has had their account for years. Over time you earn a better QS from google. Does your landing page have out going links to authority sites? good to have 5-8, google loves that, load up with quality content that relates to your product. My advise is settle in the fact that everything takes time and you can put out tons of effort for little results. I know first hand it can be frustrating. However Never Give Up and Never Surrender!
Best of luck to you friend!
Aster

Thanks

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mikeong88

Banned 15 years ago

[DELETED]

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androidean

15 years ago

Thank you all for your reply.

Dump the Content network and reduce your Search Network bid price to 26 cents.
When testing you should try to bid no more than 1% of the commission you may earn. If it converts at 1% you'll break even with this strategy. If the conversion rate is higher, then raise your bid.

Well, this is what I did at the beginning. I mean I started my campaign bidding about $0.20 - $0.25 every keyword.
The problem was my ads were much often at the end of the 2nd page and my CTR was poor. I also was getting not many impressions daily. After 3 days I got just 10 clicks with a CTR of 1% + or -. I wasn't able to test the conversion rate of the product and landing page I'm using, because I didn't get enough traffic.

So I raised the bid ($1.00) to achieve the first page and my CTR increased to 3%. Then I gradually decreased the bid up to $0.55 and I still was in the 1st page... when I reduced it again to $0.50, my ad went in the 2nd page.

What I'm wondering is: if I need to advertise a product in the "get ex back" niche and I need to use kws like "get your ex boyfriend back" that are quite competitive, how can I make a ROI?

If I bid low I didn't get enough traffic (3 - 4 clicks daily) and a low qs.
If I bid high I get traffic and high quality score, but my ROI is negative.

Is there a way to make this profitable?
How much would you pay for every click in this situation ( I make $25 every sale)?
What position would you try to achieve?

Does your landing page have out going links to authority sites? good to have 5-8, google loves that, load up with quality content that relates to your product.

I just more links from my landing page, but all of them link to the product I'm promoting. Are you sure that having 5 - 8 links will increase the landing page's quality score?

For the Keywords in your AdWords campaign put brackets around your keywords like this [keyword]

Thanks, I was using all 3 match types, but I'm going to use just the exact match.

Regardless of what most people say, staying away from an offer that everybody is promoting will reap you better profits

The only reason I chose an high gravity product is because at least I was sure it was converting good. I think you are probabily right and I'll switch from this product to another one if I can't make it profitable.

Thank you

Thanks

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BrianMcLeod 15 years ago

I'm going to presume that you aren't doing any of the below yet...

1) Set up Google Analytics and study your visitors. (bounce rate, returning vs new, etc). You can burn through lots of clicks on KW that bounce visitors instantly. Dump those.

You also may be receiving lots of clicks from your competitors which will skew your results for a while (dirty *******s...). GA will help you find the pricks doing it by showing you the geographical stats - one visitor from Rockford, IL click 37 times...)

2) Build a list. Create your own report, video, audio, whatever... Convert those clicks into subscribers that you can contact more than the 0-10 seconds most are on your page.

3) Split test your landing pages using Google Website Optimizer.

Hope this helps,

Brian
- Thanks
Signature
Brian McLeod

Direct Response Copywriting
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gcrocker 15 years ago

Looking at your keywords, I'm really not sure whether you're promoting a product for getting _revenge_ on an ex, or for getting back _together_ with the ex. I kinda wonder if your keywords and ads might have the same ambiguity, which would result in a high bounce rate.

So yeah: Analytics, exact match keywords, ad variations that make it very clear what you're selling, and remove keywords that bounce a lot.

-glenn
- Thanks
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androidean 15 years ago

Ok, I'm creating a report about that topic to give away to my next subscribers. To create a subscriber list, are there any good autoresponder that are FREE? Or must I go with aweber?

Then, about Google Analytics.. How can I track the bounce rate? the web page I want to track has just links pointing out of my domain (pointing to the websites I'm promoting), and when a visitor click on those link, I'm not sure, but I think that analytics will see it as bounce rate - am I wrong?

Thank you for your suggestions.
- Thanks
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gcrocker 15 years ago

There's an onClick function you can call to track outbound clicks. Not sure whether 100% of your pageviews will show as bounces if you use this approach.

How do I manually track clicks on outbound links? - Analytics Help

-glenn
- Thanks
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androidean 15 years ago

Yes, I tried it these days.. to me it's working, but it did not seem to track every click, but at least most of them yes.

Thank you.
- Thanks
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tpw 15 years ago

Always massage and tweak your copy to improve conversions before dumping a lot of money into paid advertising. Only when you are satisfied with conversion rates should you begin to spend big dollars on advertising. Track and measure every step of the way. And never spend big dollars for your keywords, unless you know that the conversion rates are strong enough to support such an endeavor profitably.
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Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)
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- emjayce 15 years ago
  
  Hi There,
  
  How is your landing page performing? You've generated 300 clicks to your landing page. How many out of those 300 actually clicked through to the merchant page?
  
  For the keywords you are targeting - do you know whether or not other affiliates are making money off them? You should only target those long-tail solution to problem keywords when you know other affiliates are making money on them.
  
  When targeting the right keywords and having a good landing page in place, I would say that MMU converts around 1:50/60 hops.
  
  To calculate potential bid amount, go:
  
  $25 payout divided 50 hops per conversion = .50 cents per click to break even. So you'll want to stay at or below .50 cents per click.
  
  Hope this helps,
  
  Matt
  
  Thanks
  
  Signature
  Toronto Google AdWords Consultants - SiteBoost.ca
  
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Ronbra 15 years ago

What should an good landing page have at minimal?
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Made Landing Page, Made PPC Campaign... Made No Conversions

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