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WHAT'S WRONG with this site's On-Page SEO?

by smeatz
8 replies
  • SEO
    • |
Hi all... I'm going to be writing some optimized content for this site www.yellow.co.nz and it'd be great if you could review / critique this site for me from an On-Page SEO point of view BEFORE I start. The site is: www.yellow.co.nz

I'd be grateful for your opinions on what could be done to boost this site's SEO effectiveness. Just a few brief but brutal ideas would be appreciated.

Share your thoughts on what you think is flawed as well as telling me "What could be done to IMPROVE the On-Page SEO aspects of the site and I'll take that into account when writing / rewriting the copy?"

Thanking you in advance.


Cheers,

Smeatz
#critique #onpage #seo #site #skills
  • Profile picture of the author StevenSaliba
    You can increase the keyword density of the keyword you want your site to optimize for. Also add your keywords in the ALT image tags of your graphics. The search engines pick them up. Add the main keywords in the page title.
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  • Profile picture of the author sedap_malam
    i think flash player make site hard to view by search engine, so make spider crawler like not care about that site
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  • Profile picture of the author gcrocker
    Just a quick scan and comments:

    Your link www.yellow.co.nz redirects to yellow.co.nz/index.jsp. I didn't check, but 301s are the right way to do that.

    Trademark symbol in title tag and meta description may be a problem. Lead title with target keywords.

    CSS doesn't validate.

    CSS and JS are inline instead of in external files.

    Keywords are probably stuffed and too long. & in keywords is a bad idea.

    Not enough on-page content.

    Here's your page text-only from G's cache:
    YELLOW? New Zealand: Business Search with NZ Maps

    Change that so it starts with the text you want, and tells the story you want. If that means more alt= tags or whatever, make it happen.

    Sub-page titles are reasonably good.

    Metas in sub-pages are keyword stuffed and not relevant.

    Nofollows are reasonable, but make sure there's a way for a SE to get to important pages SOMEHOW. (Privacy Policy, etc.)

    Browse Popular Searches has a crappy title.

    -glenn
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  • Profile picture of the author upshurcreative
    Banned
    [DELETED]
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    • Profile picture of the author beckyrubecca
      You can increase the keyword and content density.
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  • Profile picture of the author affiliated survivor
    Is there anything wrong with your site. According to what I see on The Google Toolbar you have PR 7 or 8 and quite a high Alexa rank. The site seems to do very wel to me.
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  • Profile picture of the author IowaGal
    Originally Posted by smeatz View Post

    Hi all... I'm going to be writing some optimized content for this site www.yellow.co.nz and it'd be great if you could review / critique this site for me from an On-Page SEO point of view BEFORE I start. The site is: www.yellow.co.nz

    I'd be grateful for your opinions on what could be done to boost this site's SEO effectiveness. Just a few brief but brutal ideas would be appreciated.

    Share your thoughts on what you think is flawed as well as telling me "What could be done to IMPROVE the On-Page SEO aspects of the site and I'll take that into account when writing / rewriting the copy?"

    Thanking you in advance.


    Cheers,

    Smeatz
    Here's a few things I spotted right off the bat:

    1. You have the word "Yellow" in your title tag BEFORE your keywords. Either remove it all together or place it at the end of the title tag.
    2. The entire source code is nothing but JavaScript. The search engines have a hard time navigating this information - try to use actual text instead of pulling from JS for your site content.
    3. Use the universal tag just released from Google in your source code that tells the search engines which URLs you prefer people link to. I created a blog post not so long ago about this very subject which tells you what it is and how to use it. http://boneheadseo.com/blog/fixing-t...-content-issue
    Also, run your site through Search Engine Spider Simulator so that you can get a good idea as to what a search engine sees when they visit your site.

    - Kristine
    Signature
    Techy Bigmouth at http://KristineWirth.com who loves coffee. Feel free to send me some.
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  • Profile picture of the author htownseoguy
    In order to render an opinion on your on page optimization it will be necessary to know what keywords you are optimizing for. Have you done your keyword research yet?
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    • Profile picture of the author Ronbra
      How do you do an quick keyword research?
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