Google's "link evaluation" update This was the quote from Google's latest blog post: Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable. What exactly are we to make of this? Entire post: Search quality highlights: 40 changes for February - Inside Search |
Re: Google's "link evaluation" update They've changed something. Right now it's pretty unclear what they've changed, though some people are speculating that they're moving away from focusing on anchor text or that they've devalued PR, but the truth is nobody knows. |
Re: Google's "link evaluation" update Its as clear as mud and thats the way they want it to be so anyone claiming to know what it means is blowing smoke. The only thing is as of right now it doesn't look to be any huge change or the search results would be dramatically different. |
Re: Google's "link evaluation" update Like always Matt Cutts isn't clear on what he said but that's his job right, if he was people would right away start figuring a way to still "game" the algorithm. What I think is that anchor will eventually be less relevant just like meta description was devaluated ages ago because it can be easily tricked. My best bet is that day after day Google gets better at analyzing the context of each backlinks and will eventually give more weight to that factor instead. I don't think that PR will be much affected as it's still the way google give weight to each pages, but I'm pretty sure anchor text WILL get devaluated sooner or later. Why does Cutt never tell clearly what Google want? Because we all knows that we should focus on quality backlinks and provide valuable content and the only thing giving clear factor would do is really tell blackhatters/bad SEOs how to trick google's algorithm, period. |
Re: Google's "link evaluation" update That Google quote could mean anything. It doesn't necessarily mean they are talking about anchor-text (which I'm sure their not). Quote:
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Re: Google's "link evaluation" update Hopefully it's that they stopped considering rel nofollow. People completely misinterpreted its intent and now sites are putting condoms on ANY link leaving their site thinking that will help their own rankings. |
Re: Google's "link evaluation" update First of all its not affecting anchor text or PR. Those 2 factors are about 90% of the algorithm. Its probably something like when a link is in bold face or italics not mattering anymore. Anything else would cause major shifts in the SERPs like we've never seen. Anchor text is the heart and sole of Google. Google will live and die by it. |
Re: Google's "link evaluation" update Could be more about link relevance. Is the title or article title relevant to the anchor text? LSI words in the article. |
Re: Google's "link evaluation" update It's almost as if you're better off not even reading or listening to anything from the Google disinformation campaign. |
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If you really believe that Google has stopped using either of those as a ranking factor well then let me get your email because I could sell you a lot of other garbage as well. |
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real world. One thing I did notice was the gems that talk about "freshness." Improvements on freshness. Haven't some of us been saying that for a long time? That the internet is dynamic, not static, so of course you are going to drop and rise naturally? No penalties, really. Just fresh blood coming in and out. No reason to panic. Some pages need freshening, some don't. Some need more links, some pages can just go on. Quote:
Those that read, take it in context (which always seems to get lost) will be better off. That is, if one is trying for google. Quote:
So there are at least some clues as to what they are referring too. And what they really are saying would not be totally lost to some of us. IMHO, they are continuing a devaluing of certain links, ones that I have mentioned many times before. Nofollow has not worked. In fact, it's created more of a problem. Paul |
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Re: Google's "link evaluation" update I personally think it affects the likes of keywords in bold or italics or even alt tags. |
Re: Google's "link evaluation" update I think google will change tactics regular, keeping everyone on their toes. One thing for sure is they will not stay with one method. If they don't change then the scammer and spammers will make tools to beat them. So google will have to make constant changes, this is the only sure thing. |
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Re: Google's "link evaluation" update Type in "search engine" in Google, Google is #4 and its them making the rules. LOL - they keep themselves on their toes! (Google.co.uk) |
Re: Google's "link evaluation" update http://i.qkme.me/35iquz.jpg Can't wait for next weeks "aleluias" and "wtf's" from these recent "changes".... |
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Re: Google's "link evaluation" update Did anyone experience any drops or changes lately? I have a client whose #1 site dropped of to page 2. We think it might be due to the new changes. That drop happened about a week ago. |
Re: Google's "link evaluation" update has anyone noticed a big increase in the amount of local results appearing at the top of the serps recently? |
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Re: Google's "link evaluation" update Generally these changes are hard to decipher. It's best to just keep doing what always works. High quality, contextual links. SEOmoz will no doubt have a case study out soon enough that reveals what they believe the changes are. |
Re: Google's "link evaluation" update There is not enough information in that sentence to determine anything. But it is interesting. |
Re: Google's "link evaluation" update I think there is more or less effect on SEO work. Some websites may get high pr but some not. |
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Re: Google's "link evaluation" update I don't know whatever Google is doing but the impact that it's leaving on my sites is very clear. Two of my niche sites Page Rank has decreased but Ranking is still same or even improved for one site. Just 3 days back, one of my site was on #5, yesterday it was #2, today morning it was #1 and now evening again on #5. I am not placing backlinks to it from more than 3 weeks now, that's why I can say that it's not Google Dance, something different. Tip: While building backlinks just make sure your posts are no less than 500 words, containing LSI keywords, using your main targeted keyword as an anchor text, putting one link to your site's homepage and the 2nd to any inner page of your site. Must have G+, Youtube, Twitter, FB & Linkedin etc backlinks to your site. Google CAN'T devalue these link EVER. FACT |
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