How to Convince Your Boss He's Wrong?
- SEO |
Here's my dilemma: my boss believes that we should only run CPC or PPC campaigns to maximize revenue due to our CTR. I argue that while we enjoy a high CTR, the advertisers are only interested in conversion rates and not total clicks. Furthermore, I also argue that our CTR is likely going to plummet once our users realize that the ads are actually ads that take you off the site and away from the free content. My other issue is the format of the ads. Our current ads are designed to mimic Facebook ads with an image combined with text. I haven't been able to find a reliable ad network that can serve ads in that format and my boss will not allow banner ads or anything that resembles a Google ad. His answer is "we will redesign the ads to match our format" even though it will clearly violate the advertisers TOS.
How do I convince them that their expectations are unrealistic and that we are destined to fail if we don't play by the rules? Or better yet, how do I convince management that CPC is really all about conversions and not click
Sorry if I rambled on... Thanks for your help!
P.S. - If you know of any advertising networks that allow you to have total control over the display of the ads, please let me know.
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DynaPass -
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HKSEO Rotzee -
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AdPublisher -
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