Whats the multiple that Adsense sites sell for?

It should go for about 10-15 times monthly revenue, taking other factors into account.

Adsense Flippers I hear go for about 20-25 times monthly revenue because of brand name and reputation, etc.

you should have a direct contact with real buyer cuz i think lots of real businessmen who professional soley on Web page property are always willing to buy your site 10X-15x of the monthly generated site. Most of them ppl will contact you or you need to have a searh for them

It really depends on alot of things. Yes the standard rate is 10-12 months revenue, but it can as much about 2-3 years revenue

-if buyers see potential there for more,
-if the site is under-monetized,
-if the site has been stable for 2 years or more,
-if the owner is a trusted, established seller or broker.

Scanning Flippa, I think there are a lot of variables that come into play. I've seen Adsense sites sell for as little as 5x monthly earnings and up to 25x. It all depends on the trust factor of the seller, how long the site has been consistently bringing in money, and whether the site can be construed as passive with little future involvement. Also, many people like to buy based on whether they can improve the site and bring in more monthly income.

I'd say the longer you can hold it and maintain its rankings, the more value you'll get on Flippa.

Hey guys, thanks for the mention here!

I think that the market for selling sites like this is relatively new (compared to stocks, real estate, bonds, etc.) and is why you'll see the final prices for these properties can vary widely. There's a TON of discussion/debate about the value of a website online and people that have been doing it for YEARS vary on their approach and valuations as well. As the years go on and the market is better understood, my guess is that this will start to stabilize a bit.

We typically get 18-25x when we sell on Flippa. We have no problems with Flippa at all. In fact, we've been getting better multiples selling there than we have by selling directly on our site. Selling on our site also loses the additional value to us of promoting our brand...we get quite a few new readers/listeners by listing on Flippa.

We started selling directly from our site as a test. We had some potential buyers that did not want ALL of the details out there in the open as is standard on Flippa...it can cause quite a few copycats for higher-end sites. For that reason, we sell our sites privately on AdSenseFlippers.com...and don't release the actual keyword/niche until payment has been made.

There's quite a bit of talk about the average for AdSense sites selling at 9.5-10x monthly revenue. That's generally true from what we've seen...but that also includes a TON of somewhat sketchy sellers and other OBVIOUSLY sketchy sites/auctions going at 4-6x. There's so much of that on Flippa that it's hard to week through it all at times. If you look at the more regular, legitimate sellers on Flippa they tend to sell for higher multiples...it's just that there's so many selling in the 4-6x range that it skews the numbers, we think.

12-15 times of it's monthly earning. But everything depends on your sales copy. A good sales copy can even double the projected price.

Is it anything could be saled? I don't quite understand it. Anyway, thanks for this post that I have learn a new thing.

Been looking at auctions on Flippa and strangely, site doing about 100 bucks a month sell for 20x and site doing more sell for lower multiples. More like 10x. That really surprises me.

I'd guess 450/month site will sell for liek 8x-10x.