Huge difference in RPM, CPC for tech blogs??

by jl255
4 replies
  • SEO
  • |
I have a tech blog and I realized that my CPC and RPM are several times lower than other tech blogs. To give you guys an idea, for every 1000 ad impressions, i'm making only $3-4, while other tech blogs are making $20-30!!

What is the cause of this?? Any tips or ideas?
#blogs #cpc #difference #huge #rpm #tech
  • Profile picture of the author dburk
    That is a common issue for tech blogs. Most have lower than average EPC. The reason most often cited is that most technically savvy users avoid clicking ads on websites and instead use search engines when researching purchases.

    If you want your tech blog to do better then you need to do some research, to find hot keywords with high commercial intent. Start blogging about topics that match those keywords and write content that compels your readers to want to buy now.
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  • Profile picture of the author Mark watling
    Hey, I am also highly interested in making a tech blog but not aware with the process. So please avail the required information here.
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  • Profile picture of the author jl255
    pls read my post carefully. i'm NOT COMPARING TECH BLOGS WITH OTHER TYPES OF BLOGS.

    I'm comparing blogs IN THE SAME GENRE, but having huge differences in CPC & RPM.
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  • Profile picture of the author jl255
    anyone has any clues?
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