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Market Samurai Question

by MarkUSA
25 replies
  • SEO
    • |
Hi everyone, I would greatly appreciate if someone could help me with a Market Samurai metric called SEOT. The description for this metric reads: <<the maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve>>

For the keyword I am researching, this number is 303 in "Broad" match type and 26 in "Exact" match type. This doesn't look good to me at all, because in 5th position or 10th position, you would get very little traffic.
What does this number really represent? Should I be looking at "broad" or "exact"?
#market #question #samurai
  • Profile picture of the author mgreener
    Hi,

    It's only that, an estimate. I don't think it matters if you use broad or exact match in this specific case because it is still calculated by considering that your site is shown in the number one spot.
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    • Profile picture of the author MarkUSA
      Originally Posted by mgreener View Post

      Hi,

      It's only that, an estimate. I don't think it matters if you use broad or exact match in this specific case because it is still calculated by considering that your site is shown in the number one spot.
      Thank you for responding, I guess I was wondering if I am looking at it correctly and if there's some way to estimate this further. For example, the estimate is 300 visits per day in 1st position. In 5th or 6th position you get 1/10 of that, is that a good estimate? 1/10 of 300 is 30, so if your CTR is 1%, you will make ~$1 every 3 days, or $10 a month. Is this too conservative or about right?
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  • Profile picture of the author Bill_Z
    Always use EXACT when trying to estimate traffic. Always. If SEOT is 26, then it's likely not a good keyword unless it's a buying keyword or a very, very targeted keyword. According to most of the charts you see out there regarding click-thru and position in the SERPs, position 5 gets you around 5% of the search volume to click through. Again these are estimates.
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    • Profile picture of the author MarkUSA
      Originally Posted by Bill_Z View Post

      Always use EXACT when trying to estimate traffic. Always. If SEOT is 26, then it's likely not a good keyword unless it's a buying keyword or a very, very targeted keyword. According to most of the charts you see out there regarding click-thru and position in the SERPs, position 5 gets you around 5% of the search volume to click through. Again these are estimates.
      Bill,
      That's honestly where I am stuck and confused.
      Of course if SEOT is 26, the thing is not going to make any money. But as soon as I find something with higher SEOT, competition is fierce in the competition module.
      Also, I am not the one picking these keywords, I've got a "guru" I hired through a WSO here on the forum.
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      • Profile picture of the author Richard Van
        Originally Posted by MarkUSA View Post

        Also, I am not the one picking these keywords, I've got a "guru" I hired through a WSO here on the forum.
        I'm not sure whether I'm more concerned you have a "guru" picking keywords with 26 exact searches or the fact you hired a "guru" in the WSO section.

        Out of interest, is that 26 daily, weekly or monthly? Also you mentioned competition seems reasonable, is it (as Bill mentioned) a buying keyword? I.e 'Buy whatever now' or a more generic keyword?

        If it was very low competition, a buying keyword and 26 exact a day, I'd certainly consider it. Again, as Bill mentions, you are not going to get floods of traffic either way you look at it.
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        • Profile picture of the author MarkUSA
          Originally Posted by Richard Van View Post

          I'm not sure whether I'm more concerned you have a "guru" picking keywords with exact 26 exact searches or the fact you hired a "guru" in the WSO section.

          Out of interest, is that 26 daily, weekly or monthly? Also you mentioned competition seems reasonable, is it (as Bill mentioned) a buying keyword? I.e 'Buy whatever now' or a more generic keyword?

          If it was very low competition, a buying keyword and 26 exact a day, I'd certainly consider it. Again, as Bill mentions, you are not going to get floods of traffic either way you look at it.
          Richard,
          It is 26 a day of course if you select "exact match" and 303 a day if you select "broad" in Market Samurai.
          It is an evergreen product keyword, but not "buy product now".
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  • Profile picture of the author tim_buchalka
    The number is always going to be a guess, because each google search is probably going to have different numbers of people clicking the first entry.

    Many searchers do click the very first search result but a certain percentage don't - SEOT is tell you the number of people who will potentially click that first entry in the SERP's.

    The real number of clicks is going to be somewhere from 0 to the maximum number of searches for your keyword.

    Regarding broad, phrase and exact - Each of these are different searches and can have different results.

    Usually it's better to start with the exact figures as this is more likely going to be where you start out - Eventually as your page promoting that keyword gets more authority you will start getting phrase and broad traffic as well (because you will rank for those searches as well).

    As an average it's probably reasonable as a guide.

    Regards


    Tim
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    • Profile picture of the author MarkUSA
      Originally Posted by tim_buchalka View Post

      The number is always going to be a guess, because each google search is probably going to have different numbers of people clicking the first entry.

      Many searchers do click the very first search result but a certain percentage don't - SEOT is tell you the number of people who will potentially click that first entry in the SERP's.

      The real number of clicks is going to be somewhere from 0 to the maximum number of searches for your keyword.

      Regarding broad, phrase and exact - Each of these are different searches and can have different results.

      Usually it's better to start with the exact figures as this is more likely going to be where you start out - Eventually as your page promoting that keyword gets more authority you will start getting phrase and broad traffic as well (because you will rank for those searches as well).

      As an average it's probably reasonable as a guide.

      Regards


      Tim
      Tim,
      Thank you for responding, I just want to make sure I understand correctly, you're saying to go ahead and accept the SEOT exact estimate (which is technically for 1st position) as the number of visits I'll actually get if I can rank in 4th, 5th, or perhaps 6th position, because the site will also get some traffic from broad, so at the end of the day the final number will be about right (in this case 26 visits per day)?
      This is still very low, but would bring ~$12 a month depending on CPC of course.
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      • Profile picture of the author tim_buchalka
        Originally Posted by MarkUSA View Post

        Tim,
        Thank you for responding, I just want to make sure I understand correctly, you're saying to go ahead and accept the SEOT exact estimate (which is technically for 1st position) as the number of visits I'll actually get if I can rank in 4th, 5th, or perhaps 6th position, because the site will also get some traffic from broad, so at the end of the day the final number will be about right (in this case 26 visits per day)?
        This is still very low, but would bring ~$12 a month depending on CPC of course.
        Firstly keep in mind all figures are estimates, there accuracy varies wildly - after all they are figures from googles Adwords keyword tool. Not true search figures.

        The exact SEOT is what is likely a #1 entry will get - your traffic will be from 0 to the maximum searches per day in exact phrase. A good title for example will steal traffic from the #1 position.

        If you use Google author to get your images embedded in the search results that will see more traffic.

        What tends to happens is you start off getting the exact traffic and then as your page gets more authority you get phrase and broad matches which of course will bring more traffic as they are not exact matches.

        People search in funny ways.

        Here is a Market Samurai youtube video that clearly explains the differences in the three match types - It's important to understand them.


        Cheers

        Tim
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  • Profile picture of the author SocialNetworks
    Love how helpful everyone is here wasn't sure myself and now I know
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  • Profile picture of the author Bill_Z
    You can go for the low-traffic, long-tail keywords but you need to go after alot of them in order to get good traffic. To do that, you need alot of content on the site, long and well-written articles with lots of related keywords within the content (which should just happen naturally if it's a well-written, thorough article).

    If you are just starting, sometimes this is the best way to go. Especially if you don't know SEO or have the money/resources to build alot of links to your site. I don't know who you are using to help you but maybe that is where he/she is going with that? But if they are trying to tell you that keyword is going to get you good traffic, it's not.
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    • Profile picture of the author MarkUSA
      Bill, thanks again for the explanation, your last post triggered a question which I did not have before:
      You said:

      Originally Posted by Bill_Z View Post

      If you are just starting, sometimes this is the best way to go. Especially if you don't know SEO or have the money/resources to build alot of links to your site.
      What if... I don't know squat about SEO but I have the money to build a lot of links or whatever, IF I knew exactly how and to whom to outsource this? Sorry if I am over-complicating this.
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  • Profile picture of the author Razvan Rovinaru
    As a personal rule, I usually go for keywords that have a daily exact SEOT of at least 50, that way I know the #1 spot for that keyword gets about 1500 visitors per month and it's worth pursuing if the competition isn't too fierce.

    However I highly recommend thoroughly studying the SEO Competition module in Market Samurai and then looking at high ranked sites individually to see how well they are actually optimized. You may see a SEOC of let's say 100.000 which could seem moderately difficult, yet the SEOTC and SEOUC are under 100 and the sites aren't really fully optimized for the exact keyword, meaning ranking for it should be a lot easier than initially thought. On the other hand, you may find a SEOC of 30.000 which can look attractive but if it's accompanied by high SEOTC and SEOUC and the sites on the first page have a lot of backlinks, high PR and high BLEG then you should probably forget about wasting your efforts on it.

    The lesson here is to understand all the numbers and use all the utilities a powerful software like Market Samurai has to offer to make the correct decision when choosing what keywords you will pursue.
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  • Profile picture of the author Bill_Z
    If you have the money, you can hire someone to do it for you of course. Or you can try yourself and see what works and what doesn't. Doing it yourself will just take longer as you figure it out. If you hire someone, it'll be faster of course. Just be careful who you hire. Lots of "SEO experts" are full of crap.

    In either case you could go after some tougher keywords. As far as "how tough"..well, you'll just have to try and see. Market Samurai does a good job at giving you the stats of teh top 10 but it takes experience to be able to tell how tough the keyword is. But don't analyze too much. Research, pick a few keywords, and fire away and see what happens.
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    • Profile picture of the author MarkUSA
      Originally Posted by Bill_Z View Post

      If you have the money, you can hire someone to do it for you of course. Or you can try yourself and see what works and what doesn't. Doing it yourself will just take longer as you figure it out. If you hire someone, it'll be faster of course. Just be careful who you hire. Lots of "SEO experts" are full of crap.

      In either case you could go after some tougher keywords. As far as "how tough"..well, you'll just have to try and see. Market Samurai does a good job at giving you the stats of teh top 10 but it takes experience to be able to tell how tough the keyword is. But don't analyze too much. Research, pick a few keywords, and fire away and see what happens.
      Bill,
      Thank you for your help, you know, everybody says "take action", "don't analyze too much" but I don't want to do something stupid like picking a keyword that will never get any traffic (because it gets like 22 visits a day in first position, but I'll never to be in the first 3 positions because they're occupied by high PR sites).
      Since I've already spent over $1000 on IM with very little income, I think I need to first learn how to do this right.

      When doing research in MS, what do you mostly pay attention to on the SEO Competition module? Is it PR of competing sites (e.g. 3 sites out of ten have PR0 and 3 have PR1 - that's good) or presence of your keyword in Title/URL/Description/Head?
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      • Profile picture of the author Bill_Z
        Originally Posted by MarkUSA View Post

        Bill,
        Thank you for your help, you know, everybody says "take action", "don't analyze too much" but I don't want to do something stupid like picking a keyword that will never get any traffic (because it gets like 22 visits a day in first position, but I'll never to be in the first 3 positions because they're occupied by high PR sites).
        Since I've already spent over $1000 on IM with very little income, I think I need to first learn how to do this right.

        When doing research in MS, what do you mostly pay attention to on the SEO Competition module? Is it PR of competing sites (e.g. 3 sites out of ten have PR0 and 3 have PR1 - that's good) or presence of your keyword in Title/URL/Description/Head?
        I know what you mean, you don't want to waste your time. But it's better to waste your time actually doing something than wasting your time doing nothing

        The PR os the competing sites is not a big concern. Yes it's a factor, but not the biggest. I will look at the onpage stuff that you mentioned (title/url/description) to see if those sites are actually going after the keyword. If alot of them are then it might be an indication to stay away from it.

        The most important factors for me are the number of backlinks to the page and the number of different domains linking to the page.

        I wrote a post and got into this a bit if you want to check it out:

        Building A Niche Site Part Three - More Keywords And Content
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        • Profile picture of the author marklamaci
          Hey dude,

          Firstly.... SEOT this is unique traffic / customers that will reach your site per day.

          i.e.
          if you have keywords like "travel agents" you will get 200+ visitors to your site per day IF YOU ARE NUMBER 1 in Google.

          if you have keywords like "travel backpack" you might only get 30-50 visitors to your site per day IF YOU ARE NUMBER 1 in Google.

          Now the important bit as people previously have said is to find a set of keywords with enough SEOT i.e. 30+ as well as those that keywords have low COMPETITION, the reason why - well you need to be NUMBER 1 in Google and the less competition you have, well the easier it is to be no.1.

          i.e.
          if you have keywords like "travel agents" the competition will be strong for example you will be competing head to head with established travel agents e.g. Thomas Cook / Expedia / First Choice blah blah

          if you have keywords like "travel backpack" you will have lower competition and maybe competing head to head with a few travel blogs etc.

          Market Samurai is a great tool to see what the SEOT is per day vs the amount of competition you are up against.

          If you want to read a basic guide on all of this have a look at my website below (don't worry it's free).

          p.s. I'm horrified that you have spent so much on this, appreciate everyone wants results now but to be completely frank; doing this IM stuff requires time, effort and dedication (sorry if thats being realistic).
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        • Profile picture of the author MarkUSA
          Originally Posted by Bill_Z View Post

          I know what you mean, you don't want to waste your time. But it's better to waste your time actually doing something than wasting your time doing nothing

          The PR os the competing sites is not a big concern. Yes it's a factor, but not the biggest. I will look at the onpage stuff that you mentioned (title/url/description) to see if those sites are actually going after the keyword. If alot of them are then it might be an indication to stay away from it.

          The most important factors for me are the number of backlinks to the page and the number of different domains linking to the page.

          I wrote a post and got into this a bit if you want to check it out:

          Building A Niche Site Part Three - More Keywords And Content
          Bill,
          I feel pretty comfortable with the keyword research module (meaning number of searches, SEOT and SEOC) but the SEO Competition still escapes me a little bit.
          Would it be ok if I PM you and run some of my ideas by you before I actually start investing money into the sites again?
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  • Profile picture of the author Tadresources
    IMO you should always use exact.
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  • Profile picture of the author Hydraman
    Originally Posted by MarkUSA View Post

    Hi everyone, I would greatly appreciate if someone could help me with a Market Samurai metric called SEOT. The description for this metric reads: <<the maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve>>

    For the keyword I am researching, this number is 303 in "Broad" match type and 26 in "Exact" match type. This doesn't look good to me at all, because in 5th position or 10th position, you would get very little traffic.
    What does this number really represent? Should I be looking at "broad" or "exact"?
    Most people go for exact these days. If I were you I will go for exact. Even if the exact under estimates the search results it is better to understate than over state.
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  • Profile picture of the author dimitri banks
    Here is the link to very good YouTube video about market samurai presets ! Woks for me !

    http://youtu.be/VOknnbPu52o
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  • Profile picture of the author danr62
    That keyword makes a good canditate for a single post or product review. You will probably want to consider going after something with a higher SEOT for your site's main keyword. Just write a bunch of well written posts for some other small keywords and try to those individual posts first, one at a time. If you can manage to get some of those ranking, you will start to see traffic and potentially sales.

    This also lends your site authority so that you can rank more easily for your more competitive keywords.

    For example, a keyword for your whole site might be "treadmill reviews". That might be a bit harder to rank for, but if you can rank individual posts for "model a treadmill review", "model b treadmill review", and so on then you can get off to a start. Once you rank for "model z treadmill review" (and everything before that) you probably will have an idea of how to rank for "treadmill reviews", if you aren't already there.
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    • Profile picture of the author MarkUSA
      Originally Posted by danr62 View Post

      That keyword makes a good canditate for a single post or product review. You will probably want to consider going after something with a higher SEOT for your site's main keyword. Just write a bunch of well written posts for some other small keywords and try to those individual posts first, one at a time. If you can manage to get some of those ranking, you will start to see traffic and potentially sales.

      This also lends your site authority so that you can rank more easily for your more competitive keywords.

      For example, a keyword for your whole site might be "treadmill reviews". That might be a bit harder to rank for, but if you can rank individual posts for "model a treadmill review", "model b treadmill review", and so on then you can get off to a start. Once you rank for "model z treadmill review" (and everything before that) you probably will have an idea of how to rank for "treadmill reviews", if you aren't already there.
      Dan,
      Thanks for typing a long message and I completely understand, but in this case I've purchased a WSO of 6 sites where the provider selects the keywords and has me registering EMDs. Since I've already paid, I need to finalize this and get the sites created, but I don't want to waste money on keywords that won't bring any traffic either. Hence the question.
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  • Profile picture of the author James B
    I would advise like other have mentioned. Set it to exact, and make sure you look at the competition, if its red or yellow for blp.
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  • Profile picture of the author TheLinkMaster
    Well it it doesn't feel right to you then you should start looking at another keyword than to waste your time and money on something you know in advacne would not work. Trust your own instinct..
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