Keywords fallen off the track...?

by cjt
3 replies
  • SEO
  • |
Hi Everyone
I'm quite new at this and started a campaign with an optin landing page. The keywords (mostly longtail) were getting <1% CTR, Adwords has stopped showing my ad after 4 days because of 'Keyword Relevance'. the landing page seems to be OK in their eyes. Does this mean I need to up the starting price or I need to tweek the landing page with more keywords?

Kind Regards
cjt
#fallen #keywords #track
  • Profile picture of the author askloz
    better adwords ad copy, better adwords campaign / ad group structure, less keywords in one ad group, higher keyword density in sales copy, keyword meta tags, title tag and description and lots of links hyperlinked to your site that match the keywords you're bidding on...

    not many ppl know this strategy, it's one of the ways I found via testing, was to have links pointing to my site before doing the campaign at adwords.
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  • Profile picture of the author gcrocker
    What's your per-keyword Quality Score (see the show/hide columns pulldown if you don't have the column shown)?

    -glenn
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    • Profile picture of the author pbk2009
      Per keyword quality score is the QS given by Google to each Keyword. This takes into consideration the account history, campaign history among others.
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