Should we go for singular/plural URL?

1 replies
  • SEO
  • |
I know Google gives importance to exact match domains by showing them higher for search query and companies take advantage of the same by using singular/plural form of domain names if one form of the domain is already taken like for example (www(.)certifications.com or www(.)certification.com)
What's everyone's take on it like should i really go for singular/plural form of already ranking domain or different unique domain name.
Looking forward to valuable suggestions on exact match or plural/singular form domain name.
#domain name #exact domain name #singular or plural #url

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