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Regaining Lost Search Engine Ranking

by pswinz
3 replies
  • SEO
    • |
At the end of January, my site lost ranking due to a Google Algo change. I'm not sure if this affected many others, but I was curious if it did. If so, what changes might I be able to make to regain the lost rank. This is dramatically affecting our traffic! Any help would be much appreciated.
#engine #lost #ranking #regaining #search #seo
  • Profile picture of the author dburk
    Hi pswinz,

    The only significant algorithm change around that time, that I know of, was the Page Layout algorithm improvement. That would be the first thing I recommend you look at, should be an easy fix.

    In our ongoing effort to help you find more high-quality websites in search results, today we're launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

    As we've mentioned previously, we've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the site's initial screen real estate to ads, that's not a very good user experience. Such sites may not rank as highly going forward.
    Source: Official Google Webmaster Central Blog: Page layout algorithm improvement
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  • Profile picture of the author ktmakwana
    Originally Posted by pswinz View Post

    At the end of January, my site lost ranking due to a Google Algo change. I'm not sure if this affected many others, but I was curious if it did. If so, what changes might I be able to make to regain the lost rank. This is dramatically affecting our traffic! Any help would be much appreciated.
    First, do what dburk has suggested.

    If the problem persists then you may want to consider adding links from High PR blog networks.

    There are number of warriors offering this service with a guarantee that if your ranking does not improve within 2 weeks then your money will get your money back.
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  • Profile picture of the author chetankm
    ok i think you have lots of ads on your website same thing happen to me. So i sacrifice with my ad income to remain in google race
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