Formula For Determing The Most Profitable Adwords Ads

1 replies
  • SEO
  • |
Hello fellow warriors,

I was wondering if there was a formula that took into account CTR, CPC, conversion rate, and conversion value and then told you which of the selected ads was the most profitable.

For example:

Ad 1

CTR 2.37%
CPC $.32
CR 3.2%
CV $81

Ad 2

CTR 3.2%
CPC $.41
CR 2.9%
CV $71

I'm not the best when it comes to creating formulas but I would suspect that there has got to be something like this out there somewhere.

As always, I really appreciate the help
#ads #adwords #determing #formula #profitable
  • Profile picture of the author Cataclysm1987
    Unfortunately I think it just comes down to testing...
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