Formula For Determing The Most Profitable Adwords Ads
- SEO |
I was wondering if there was a formula that took into account CTR, CPC, conversion rate, and conversion value and then told you which of the selected ads was the most profitable.
For example:
Ad 1
CTR 2.37%
CPC $.32
CR 3.2%
CV $81
Ad 2
CTR 3.2%
CPC $.41
CR 2.9%
CV $71
I'm not the best when it comes to creating formulas but I would suspect that there has got to be something like this out there somewhere.
As always, I really appreciate the help
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