Google shifting the tides again...seo almost dead

12 years ago

Originally Posted by cashtree

Google Gives Search a Refresh - WSJ.com

"Google Inc. GOOG +0.63% is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page."

Two days ago, I read a blog post about some Ex-Googler saying that Google has become a advertisement company only. Now i am understanding why he made that statement. I am feeling like google is doing all these changes and updated to get more and more on advertisement

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Lucid

12 years ago

Originally Posted by kimseo

Two days ago, I read a blog post about some Ex-Googler saying that Google has become a advertisement company only. Now i am understanding why he made that statement. I am feeling like google is doing all these changes and updated to get more and more on advertisement

Of course Google is, deep down, an advertising company. Just like newspapers, magazines, radio and television stations are also advertising companies. You can't give something for free, or virtually free at a lower price than what it cost to produce, without making some sort of revenue somewhere down the line. The best (only) model people have come up with so far in the last hundred years is selling advertisement.

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bhuff85

12 years ago

SEO is constantly evolving, and that is what is happening here. It's far from dead....(or even almost dead, for that matter).

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hatem774

12 years ago

I don't think Google is that stupid

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Mike Anthony

12 years ago

Why do people always think that because THEIR kind of SEO is on it s way out that SEO in general is on the way out. SO Google changes the kinds of site they rank or gets better at picking up good content. If you are a provider of such content then SEO is just beginning for you.

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Cataclysm1987

12 years ago

Originally Posted by Mike Anthony

Why do people always think that because THEIR kind of SEO is on it s way out that SEO in general is on the way out. SO Google changes the kinds of site they rank or gets better at picking up good content. If you are a provider of such content then SEO is just beginning for you.

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

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jinx1221

12 years ago

Originally Posted by Cataclysm1987

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

I would say that trying to narrow it's companies search results down to only unique, relevant, and quality content for it's users a pretty good example of innovation and creativity if you ask me.. what drove them to this point? People mass producing crap content in the first place. And advertisements are how a company makes it, dont you think? Why do you run a site.. just for fun? Is gaining revenue not the goal here? Besides, I dont see much more advertising now than I did in 1998.

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Talen

12 years ago

Originally Posted by jinx1221

I would say that trying to narrow it's companies search results down to only unique, relevant, and quality content for it's users a pretty good example of innovation and creativity if you ask me.. what drove them to this point? People mass producing crap content in the first place. And advertisements are how a company makes it, dont you think? Why do you run a site.. just for fun? Is gaining revenue not the goal here? Besides, I dont see much more advertising now than I did in 1998.

Except for the fact that Google has never actually tried to narrow search results down to unique, relevant content and they aren't doing so now either.

Pick any term you like and do a search, I guarantee aside from all the Google ads you see you will still find crap content on the first page.

With Google venturing into new products and violating the privacy of all it's users it's plain to see what google is up to and it certainly isn't making search more relevant.

And let's not forget that all of the things that are against Google's rules are exactly how they do business. Google is the largest scraper of news on the internet and they place ads on that scraped content.

You claim not to see more advertising now then you did in 1998, that leads me to conclude that you are either a google fan boy or completely blind.

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Mike Anthony

12 years ago

Originally Posted by Cataclysm1987

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

LOL I'm sorry but that paragraph just seems so funny with half your post taken up by your sig (not implying at ALL that you shouldn't either. I use a good chunk of mine as well). If you can use most of your ad space then why are you so offended by Google using some more of theirs on their site?

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paulgl

12 years ago

Originally Posted by Cataclysm1987

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

Actually, just the opposite. While other companies stagnate, google
buys new companies, starts ventures, buys patents, etc.

Only Apple seems to be a rival.

If you people think google is dropping innovation, man you
have been out of the loop. Doesn't anyone read the news and
pay attention to the tech world?

I guess not.

Google and Apple have become the epitome of innovation.

Too bad people still think it's 1997.

Originally Posted by Mike Anthony

:rolleyes:

This frenzy is getting beyond ridiculous now. There is nowhere in the entire article that states Google will scrape your site steal your content and display it by itself on their home page. Thats still the exclusive practice of marketers

Because people don't read the friggin article. Like most stuff people
go ga-ga over. They don't bother reading anything, or they have
a hard time with reading comprehension.

Gotta tell ya Mike, a lot of stuff you've said today needed to be said
in louder voices than just a few of us making one line replies in
crazy threads.

Paul

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The Dead Guy

12 years ago

Originally Posted by Cataclysm1987

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

First of all, if this were true they wouldn't be shutting down all these crappy adsense accounts, and would be more open to new accounts. They seem very tight on who, what and why when it comes to advertisers.

Secondly

innovation and creativity? Are we talking about the creativity it takes to take one 500 word article spin it 10,000 different ways and plaster it to 50,000 different article sites?

I really don't have a problem with shutting this down.

Why should a guy who:

knows nothing about "repairing blue do-dads"
spends half a day researching, writing and building a website that contains five weak and sometimes grossly erroneous articles about repairing blue do-dads
knows how to manipulate the search engines

Out rank a guy who:

Has dedicated his life to "repairing blue do-dads"
Is known throughout the "blue do-dad" industry
Has numerous, well written and lengthy articles on his not so flashy old-style HTML website that's been online since 2003.
Knows nothing about manipulating the search engines

?

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StewieG

12 years ago

Originally Posted by Cataclysm1987

Because Google is starting to drop innovation and creativity and looking more and more towards the bottom line of how many ads they can shove in your face and how much information they can grab from your browser.

Well said and so very true..

I'm on the phone with G about 3 times a month due extremely large PPC campaigns.
Any account rep I have ever spoke to over there has only one answer to any question..

"May be you should try raising your bids"

That's it, the stock answer to all questions.. lol

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dburk

12 years ago

Originally Posted by StewieG

Well said and so very true..

I'm on the phone with G about 3 times a month due extremely large PPC campaigns.
Any account rep I have ever spoke to over there has only one answer to any question..

"May be you should try raising your bids"

That's it, the stock answer to all questions.. lol

Hi StewieG,

Well, have you tried raising your bids? It just might be the answer to all of your issues.

Oh... if you are one of my competitors, please do not raise your bids, or I may have to squash you.

Seriously, AdWords is an auction where you compete for ad positions, often raising your bids may actually be the best advice.

By the way, nice to have those account limits lifted, 10,000 campaigns per account makes things a bit easier to manage, don't you agree?

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StewieG

12 years ago

Originally Posted by dburk

Hi StewieG,

Well, have you tried raising your bids? It just might be the answer to all of your issues.

Oh... if you are one of my competitors, please do not raise your bids, or I may have to squash you.

Seriously, AdWords is an auction where you compete for ad positions, often raising your bids may actually be the best advice.

By the way, nice to have those account limits lifted, 10,000 campaigns per account makes things a bit easier to manage, don't you agree?

Hi Don,

Sure I have tested everything, we are constantly multivariate testing on our landing pages we use bid management software which is way better then the conversion optimizer...

The thing is, I have been around since PPC started with Overture before G.
G was an auction at one time, but anyone will tell you, once G implemented their version of quality score.. Conversion costs tripled..

I don't have time tonight to get into all of it, and we are kinda highjacking this thread.

Anyway it's good to hear from you..

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Wieli

12 years ago

Originally Posted by bhuff85

SEO is constantly evolving, and that is what is happening here. It's far from dead....(or even almost dead, for that matter).

Originally Posted by Mike Anthony

Why do people always think that because THEIR kind of SEO is on it s way out that SEO in general is on the way out. SO Google changes the kinds of site they rank or gets better at picking up good content. If you are a provider of such content then SEO is just beginning for you.

As i read the text SEO will have little to no purpose since Google intent is to scrape websites in their engine and then "provide" the answer to the search query as the information came from them.
They basically steals the answers from website and advertise it as their own. They bypass the websites and authors

Google will be no better then scrapebox or any other webscraper.

Eventually this will jump up and bite their own ass.

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jinx1221

12 years ago

Originally Posted by Wieli

As i read the text SEO will have little to no purpose since Google intent is to scrape websites in their engine and then "provide" the answer to the search query as the information came from them.
They basically steals the answers from website and advertise it as their own. They bypass the websites and authors

Google will be no better then scrapebox or any other webscraper.

Eventually this will jump up and bite their own ass.

Really, whats the big fuss about? I mean, someone searches for "how old is Obama", they will get the answer.. are you monetizing a website based on how old Obama is? Your site's content should be good enough to satisfy a search query revolved around your product's subject matter, enough to be toward the top anyways. For most product/information sites, I dont see how they will be affected at all.

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Mike Anthony

12 years ago

Originally Posted by Wieli

As i read the text SEO will have little to no purpose since Google intent is to scrape websites in their engine and then "provide" the answer to the search query as the information came from them.

Read slower and get less excited. Nothing in that article states that websites will no longer be displayed for all searches.

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aygabtu

12 years ago

What if the google chose your blog or web 2.0 site area that you provide advice or answers to as something they will provide immediate answers to on the google search page? It's like google is #1, 2, 3, 4, and 5 and you might as well be 30th in the SERPs.

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Mike Anthony

12 years ago

Originally Posted by aygabtu

What if the google chose your blog or web 2.0 site area that you provide advice or answers to as something they will provide immediate answers to on the google search page? It's like google is #1, 2, 3, 4, and 5 and you might as well be 30th in the SERPs.

:rolleyes:

This frenzy is getting beyond ridiculous now. There is nowhere in the entire article that states Google will scrape your site steal your content and display it by itself on their home page. Thats still the exclusive practice of marketers

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theverysmartguy 12 years ago

The only thing that is going to happen with people shouting that SEO IS DEAD is new crappy products promising to save you is going to come out. THAT IS ALL!!

It has happened with each XXXX is dead. It happened with article marketing, it happened with affiliate marketing, it has even happened with adsense site creation.

Are these things dead??? NO!!

Did the products suck that mentioned that these are dead. Pretty much. Sure not all of them, but most of them were just created to prey on people who believed that these things were dead. When in fact all they had to do was listen and look just a bit to see the slight changes that they had to make to keep being effective.

This is the same with SEO. Since Google is an ever changing beast, the people who use it need to change with it, that is the only way they will succeed.

Just calm down, stop threatening to jump over the edge, and just listen to what these changes are. Then use those changes to your own benefit, and you shouldn't have a problem at all.

-- Jeff
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The Dead Guy 12 years ago

Originally Posted by Mike Anthony

Why do people always think that because THEIR kind of SEO is on it s way out that SEO in general is on the way out.

I would guess because people done know the difference between SEO and SEM.

SEO = Search Engine Optimization
SEM = Search Engine Manipulation

SO Google changes the kinds of site they rank or gets better at picking up good content. If you are a provider of such content then SEO is just beginning for you.

I agree. Got one of my brand new domains up to PR3 within 2 months using useful and interesting content. No backlinks, no article marketing...no monetization or affiliate links... No SEO (or SEO plugins). No specific keywords.

The only thing on the site is interesting information using proper English. Site only gets 20-25 visits per day. Registered 12/20/2011. WP installed 1/23/2012. PR3 early March.
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- SomedayMaybe 12 years ago
  
  Originally Posted by The Dead Guy
  
  SEO = Search Engine Optimization
  
  I'm glad somebody thought to mention what it stands for. People will always optimize their sites for search engines, whatever the methods. SEO will die when the search engines do.
  
  Thanks
  
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JSProjects

12 years ago

Is this going to be posted every hour or so? I think it's the 5th time I've seen a thread about this.

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mosthost

12 years ago

I think the funeral for SEO will be attended by few 'real surfers.'

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ThatAblaze

12 years ago

If big G really breaks something with this change then we'll no longer be calling it big G. The only reason why people use Google is because it produces clear results, if that stops being true people will switch. It would be a new era in web search... but it will never happen. Google didn't get where it is today by being idiotic.

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cssitkt 12 years ago

Google just managed to take out quite a few sites that were ranking due to low quality bought links but SEO will not die, it will evolve and adapt as it always has. There's just too much money to be made from favorable rankings for SEO to go away.

The main reason for rankings is still backlinks and so long as those backlinks appear natural, Google will not devalue them in anyway.

I do however think the days of any person being able to rank and make an easy sustainable income are over. Much more thought, planning and care is required now. How many people know clearly what a natural link profile looks like and can recreate it without consequence? The old mantra of vary the anchor text and mix things up a bit is not enough to protect anymore.

Consideration for so many areas needs to be taken that most people will fail many times before they succeed.
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yukon

Banned 12 years ago

Maybe I'm blind in one eye & can't see out the other eye, but I didn't see a source that any of that article was based on. No Google press release, nothing...

In other words, so far it's one bloggers personal opinion. Most likely based on other bloggers personal opinions. We all know how a story gets twisted the more it's repeated.

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hellow0rld

12 years ago

I'm pretty sure SEO has many years to come. One hand feeds the other and all that jazz.

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seankaye

12 years ago

I totally agree with you Dead Guy, but one problem I have with Google is their view of quality and authority - the guy who is the best known "blue do-dad" guy in the world with a "repairing blue do-dad" site is routinely getting outranked for people searching for "repairing blue do-dad" by Wikipedia's crappy content stub of what blue "do-dads" are and a Kindle book on Amazon by the same spammer you talk about above who spent half a day researching his site except he's now scraped some content together and published a $0.99 Kindle Book.

Unless that guy who's the expert on "blue do-dads" has 1 million pages of content and a 10 year old domain, the ******* offspring of Jimmy Wales is probably going to outrank him.

The strength of Wikipedia in Google is now almost laughable.

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topijerami

12 years ago

i dislike this, why it happen?
google want to kill seo or what?

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topijerami

12 years ago

i dislike this, why it happen?
google want to kill seo or what?

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Berkinb

12 years ago

From everything I have seen over the years, SEO must be a freaking zombie.
I mean how many times can you kill something? Maybe it is brainless so that no one can really kill it?

Get over this people and try to understand that anything G or any other powers that be can kill are the tools that you use, not the process itself.

Or on a second thought, don't get over it. Yes SEO is dead, the sky has already fallen, aliens have abducted and eaten our kids.

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Fernando Veloso

12 years ago

Is Google pushing an agenda to sell more Adwords? Yes.
Will this kill an entire industry? No.
Are we dumb to discuss it everyday? I am!

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melvinprise602

12 years ago

I think google is looking from the point of view of searchers and not SEO guys or any other who depend their living on google. I think its a fair deal provided how google has really gone the distance with their website and the whole concept of search engine. For godsake teachers in my college have started using google as a VERB. hahah!

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Lakbay

12 years ago

I don't think SEO will be dead, instead SEO will evolve into something that can conform with Google's algorithm change. But shouldn't we chase after users rather than algorithms?

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thepresence

12 years ago

With the latest Google changes, here are 5 critical points:

1. If you have a crappy site that ranks highly, it will be caught by G at some point so don't waste your time. Google is manually removing crappy sites that get through their filter.
2. Your chances of ranking highly for competitive terms have decreased if there are "big players" in that niche and you are not a "big player".
3. Some people who followed all of the rules were hit hard by G's changes. You must have a diverse strategy to get traffic.
4. SEO is not dead but evolving. You must embrace more forums of social networking.
5. Many people will quit and this may make ranking your legitimate content easier moving forward.

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dotgirish

12 years ago

SEO is dead ? ahh ..

I thought SEO is just changing as always..

So I need to find a new job .. [sarcastic]

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seolvl1 12 years ago

I can feel the change now, almost all my competition on my keywords that are MNS are gone lol.

I'm glad i took the authority site way.
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- JSProjects 12 years ago
  
  Originally Posted by seolvl1
  
  I can feel the change now, almost all my competition on my keywords that are MNS are gone lol.
  
  I'm glad i took the authority site way.
  
  Maybe their content wasn't the greatest? I see plenty of small sites still doing well.
  
  Thanks
  
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Theeban

12 years ago

I don't think SEO is dead, It is a technology, usually, when new things comes up, technology industries used to get adopted to it, same as that in SEO too.

I heard that demand for SEO is increasing these days as far as many people moving towards "online". So, there is no END for SEO on near future.

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josephseeley

12 years ago

As long as there are search engines, there will be SEO. Regardless of how they set the algorithm, there will always be a way to optimize towards it. (Even if they set it to completely random, then the optimization is to build millions of websites.)

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stephenwaldo

12 years ago

Originally Posted by josephseeley

As long as there are search engines, there will be SEO. Regardless of how they set the algorithm, there will always be a way to optimize towards it. (Even if they set it to completely random, then the optimization is to build millions of websites.)

I never understand why people don't get this...If there is a search engine, then SEO exists. Plain and simple.

The only way SEO could ever die is if every single search engine ceased to exist. Why? Because as Joseph said, if there is an algorithm then there is a pattern, and if there is a pattern then there is a way to adhere/optimize to that pattern. The very nature of a search engine implies optimization.

So no, SEO isn't almost dead; Google's still alive and well.

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misha7878

12 years ago

SEO will never die. All sites are seo ed more or less. If it was to die then the whole game will die and google will begin to lose money.

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gearmonkey

12 years ago

seo almost dead

No it's not. It's far from dead, in fact, it's better than before. Lazy, cheap SEO may be over, but those who are serious about what they do and take great pride in it are flourishing right now.

I also keep reading "blog networks are dead" -- Only YOUR blog network is dead, the smaller ones / smarter ones are powering along better than ever.

I had to raise the prices on my network because I was getting too many orders and I don't want my network to look like a link mill. Pay more, get more.

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rodanglee

12 years ago

SEO might be over soon....

First..the Farmer then Panda... the latest and perhaps the most ferocious of the updates -Google Hammer...

It's algorithm comprises of 1,000,000 employees manually sacking websites

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