7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Special techniques for onpage seo?

by nik0 Banned
6 replies
  • SEO
    • |
A few days ago I visited an old business associate of mine, we haven't spoke for quiet a while so I went to see him to see if we could mean anything for eachother. Especially on SEO front but he just signed a contract with some company for 5k/year.

Anyway, he was ranking for a pretty competitive search term somewhere at page 10, then this company started to work on his website and changed from OsCommerce to Magento and now he is ranking at the top of page 2. I checked his backlinks but nothing new added recently. The company said they used some special onpage seo technique.

So what can that be? Is Magento really that well designed to make such huge improvement, or is the seo company talking crap and just 301'ing some strong domain to him?

Just a few things that Magneto has, for example we sell dvd players

Then there is domain.com/electronics/dvdplayers/

And on that page there is a whole list of dvd players sorted on price in the left sidebar:

$25,- till $50,-
$50,- till $75,-
$75,- till $100,-
etc.

And a whole list of brands:

Sony (5)
Samsung (8)
LG (3)
etc.

So that obvious creates a TON of pages and each DVD player starts with DVD player Sony XYZ etc. and then there is the exact same article at the bottom of the product sorted list. Furthermore cause of all the products starting with the product type name the density is almost 10%.

The product sorting pages look like domain.com/electronics/dvd-player?brands=15
And the specific product pages look like domain.com/electronics/dvd-player-sony/

What is this ?brands=15 thing doing to onpage seo? Is it a static page or are it non existing pages really? Never got that part. If it's dynamic and created on the fly then that's the reason for no risk of duplicate content?
#onpage #seo #special #techniques
  • Profile picture of the author yukon
    Banned
    Originally Posted by nik0 View Post

    What is this ?brands=15 thing doing to onpage seo?
    That's a parameter they are pulling from a database, has nothing to do with SEO.

    Most likely it's the Category number, that's been stored in the database.
    {{ DiscussionBoard.errors[5842438].message }}
    • Profile picture of the author nik0
      Banned
      Originally Posted by yukon View Post

      That's a parameter they are pulling from a database, has nothing to do with SEO.

      Most likely it's the Category number, that's been stored in the database.
      Does that mean it's useless to build links to such url?

      I have a client with 3 of those url's, and I build links to each 3 of them, and they do rank for keywords. One of them even ranks for 5 keywords and even 2 page 1 rankings. Must admit that the url without the ? ranks better but I'm working longer on that one. Not sure if it's usefull to add but the client site I work on shows 3 completely different pages / content for the different ? pages.
      {{ DiscussionBoard.errors[5842456].message }}
    • Profile picture of the author nik0
      Banned
      Originally Posted by yukon View Post

      That's a parameter they are pulling from a database, has nothing to do with SEO.

      Most likely it's the Category number, that's been stored in the database.
      Btw in this case ?brands=15 shows brand nr.15, well not exactly but at least 1 brand (just browsed a couple of them and there is no logic in it really).
      {{ DiscussionBoard.errors[5842465].message }}
      • Profile picture of the author wtd1
        What is this ?brands=15 thing doing to onpage seo? Is it a static page or are it non existing pages really? Never got that part. If it's dynamic and created on the fly then that's the reason for no risk of duplicate content?
        Just curious, but you're doing SEO, for a living, and didn't know what a URL that ended similar to
        this ?brands=15 meant?
        {{ DiscussionBoard.errors[5842753].message }}
        • Profile picture of the author nik0
          Banned
          Originally Posted by wtd1 View Post

          Just curious, but you're doing SEO, for a living, and didn't know what a URL that ended similar to
          this ?brands=15 meant?
          I don't have enough customers to do seo for a living, it's a side job and only recently I started to offer seo services cause I'm good at it.

          But as with all things, money makes money. IM is no difference to that so I'm also starting from the bottom up.
          {{ DiscussionBoard.errors[5842779].message }}
  • Profile picture of the author AleinaKoch
    Simple. They are backlinking their backlinks to boost it
    {{ DiscussionBoard.errors[5842803].message }}

Trending Topics