The Oatmeal aka On-page SEO Doesn't Matter
- SEO |
Do you guys know The Oatmeal? It's a website with mostly comics. The stuff is good and that's why people visit it, but what's amazing is this: according to SEMRush, it's ranking for 3500+ keywords! And we're talking about a website that ranks for general high search volume keywords like "literally" and "semicolon" with a landing page that doesn't have that word anywhere on it.
What does that tell us about on-page optimization? Clearly, it's not as important as we think, huh? While most of us worry about keyword density, word counts, LSI usage and all that, The Oatmeal doesn't give a damn and it's ranking for 3500+ keywords.
What does that tell us about on-page optimization? Clearly, it's not as important as we think, huh? While most of us worry about keyword density, word counts, LSI usage and all that, The Oatmeal doesn't give a damn and it's ranking for 3500+ keywords.