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The Oatmeal aka On-page SEO Doesn't Matter

by kirakirafuwafuwa
2 replies
  • SEO
    • |
Do you guys know The Oatmeal? It's a website with mostly comics. The stuff is good and that's why people visit it, but what's amazing is this: according to SEMRush, it's ranking for 3500+ keywords! And we're talking about a website that ranks for general high search volume keywords like "literally" and "semicolon" with a landing page that doesn't have that word anywhere on it.

What does that tell us about on-page optimization? Clearly, it's not as important as we think, huh? While most of us worry about keyword density, word counts, LSI usage and all that, The Oatmeal doesn't give a damn and it's ranking for 3500+ keywords.
#aka #matter #oatmeal #onpage #seo
  • Profile picture of the author keithneal
    Typed in "literally" went to the oatmeal page, checked out the HTML, while it's not specifically tailored towards that word, it definitely does have it sprinkled throughout it's very limited amount of actual text, as well as in the name for every picture included, if you match that with the fact that that particular page has PR 5 with 34 backlinks (which basically beats every other page in the top 10) then you can understand why it ranks as high as it does.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by kirakirafuwafuwa View Post

    Do you guys know The Oatmeal? It's a website with mostly comics. The stuff is good and that's why people visit it, but what's amazing is this: according to SEMRush, it's ranking for 3500+ keywords! And we're talking about a website that ranks for general high search volume keywords like "literally" and "semicolon" with a landing page that doesn't have that word anywhere on it.

    What does that tell us about on-page optimization? Clearly, it's not as important as we think, huh? While most of us worry about keyword density, word counts, LSI usage and all that, The Oatmeal doesn't give a damn and it's ranking for 3500+ keywords.
    Trust me, on-page SEO will lighten any external backlink campaign, Keyword theming & internal linking kick SERP a$$!

    keyword density, word counts,
    That's not SEO, that's keyword stuffing, not the same things.

    BTW, I have plenty of pages/keywords on multiple sites ranked in the SERPS with a single image, 1 sentence & internal linking.

    Carrying on about external SEO as If on-page SEO isn't important is like saying the only thing important on an Indy car is the engine, tell that to the pit crew that changes tires.

    Work hard (only external SEO) or work smart (both internal/external SEO).
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