ppc stats different than analytics - what to do?
- SEO |
Hello all,
I've been running a ppc campaign with 7search and I'm getting different stats from different programs and I'm not sure which is more accurate. I don't want to be paying for clicks that aren't actually happening.
7Search says 395 clicks in 3 days
Analytics says 173 page views in the same time
My CPanel stats show: 783 page views since March 1st (can't see daily views so I can't really compare apples to apples)
I'm questioning the 7search click number because my affiliate link has received no clicks in the last 3 days, yet prior to this ppc campaign, with less traffic over about 1 month the link received 54 clicks.
I'm wondering what I should do about this. My site is a Wordpress site and I installed analytics usuing a wordpress plugin.
Anyone have a thoughts?
Thanks
Tony
I've been running a ppc campaign with 7search and I'm getting different stats from different programs and I'm not sure which is more accurate. I don't want to be paying for clicks that aren't actually happening.
7Search says 395 clicks in 3 days
Analytics says 173 page views in the same time
My CPanel stats show: 783 page views since March 1st (can't see daily views so I can't really compare apples to apples)
I'm questioning the 7search click number because my affiliate link has received no clicks in the last 3 days, yet prior to this ppc campaign, with less traffic over about 1 month the link received 54 clicks.
I'm wondering what I should do about this. My site is a Wordpress site and I installed analytics usuing a wordpress plugin.
Anyone have a thoughts?
Thanks
Tony