Confused with conversion tracking...

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Confused with conversion tracking...

Hi guys, Im really confused with conversion tracking.

Im using Adwords, Google Analytics and Google Website Optimizer.

I want to track E-commerce conversions with Analytics, want the sales to show up within Adwords and want to use Optimizer to find out which version of my salesletter converts best.

Don`t the conversions from this different sites skew the numbers? How do I know one conversion is not counted by each service(adwords, analytics, optimizer) and then added up in Analytics?

Adwords for instance offers me to import conversions from Analytics which includes goals like optins, or conversions from Optimizer. Those optin conversions would pollute my sales conversion in Adwords and would result in very optimistic "cost/conversions"...

How do you track your conversions?
What makes sense?
How can I make sure my number in adwords and analytics are not complete bs?
#confused #conversion #tracking

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