The new google era. Here's my guide to rank now. The day after panda

Yes. 99% were affected by the new so-called Google update.

Google is a search engine. It MUST care about the quality of the provided results. It MUST think first of all about the visitor and not about the IM'ers. Google didn't ask anyone to earn money on its shoulders, and that's what's happening now.

Just like you, I got a small strike (it wasn't big, and it's pretty recoverable), and now I will share 5 thoughts about what will play the role from now one. I've read a lot in the past days (a lot of bulls**t as well), and here's my personal opinion about how's the game now:

1) We did everything wrong all the time. But it worked! An IM'er was, untill yesterday, a link spammer. Anything more than it. I worked with email marketing 10 years ago, and it was almost the same thing. Link building was about spamming stuff everywhere, running Senuke, Scrapebox, BMR, ALN crazily, like hell. Unlike the email "spammy" marketing, which dead 10+ years ago, Google just caught 90% of us today, 10 years later. Is email marketing dead? Absolutely not! It's more expensive. And we must use it in an intelligent (and non-spammy way).

My solution: Let's start thinking different now. It's the very very first step. Building USEFUL content, written by someone WHO KNOWS what he's doing, will play the role. Forget about spam, and mass-automated stuff.

2) We can't use silly patterns! We must look NATURAL! "I had a private blog network deindexed. Each blog had 100 posts, each post with 300 words, 1 backlink, all do-follow, etc etc" ... There isn't a very-default recipe. I have read about many people saying this. It was very obvious that Google would catch you early or later on. It's quite simple to identify spammy sites. Just look at who you are linking to (OBL). Matt Cutts already stated it years ago: "linking to bad neighbourhood will pennalyze you".

My solutions: Do *not* link to someone you don't know. Use different patterns in your blog posts. Write some posts without links, and without keywords.

3) Who is the blog writer? Does he exist, does it have a photo ? No? Oops.... I have personally never seen SEO-purposed blogs with a photo, neither an identification about who's writing it.... Didn't it look so obvious in the past?

My solution: We must create REAL blogs. A WP blog always was and will always be a powerfull tool. We CAN create blog networks, of course, but let's make it real. Let's make it USEFUL for someone to read. If you work in a company with 5 employees, why not encourage each of them to write their own blog ?

4) Google detected unnatural links.... Just take a look into your backlinks history. I have personally done this mistake, and for sure, many of you did. I overstuffed 90% of my backlink anchors with keywords. Silly me. Do you think it sounds natural to be linked all the time with keywords? Absolutely not.

My solution: We must create natural backlinks. Ouch, what's a natural backlink? Using the anchors "click here", "www.mydomain.com", "read more", "john doe", "here's the opinion of john doe about [keyword]", and finally, a couple with "[keyword]". I would say no more than 30% of your backlinks can have your keyword now.

5) SEO Gone slow now. We can't hurry anymore. Instead of overoptimizing one single site about one single keyword, we should create more than one site about one same content. First think about the visitor, and then about Google. If you are doing something useful for the visitor, G will like it for sure.

6) My final thought.. Don't you think Google's crew aren't here, reading the same posts as you ? I have never seen anyone mentioning this here. I always see posts "how to rank #1 in NN days, follow these steps". Wasn't it so obvious?

That are my thoughts about how will the game be played now. We must be NATURAL, and generate USEFUL content nowadays. Blog posters must EXIST. That's simple. Robot-like blogs won't go any farther from now on

Success and good luck for everybody!