SEO Test Results: how the Google algorithm has changed
- SEO |
At my SEO company, we were certain (because we monitor LOTS of rankings) that the Google algorithm had changed greatly. And indeed it has; and, given all the chitchat regarding over-optimization penalties etc, we went ahead and ran several large-scale link-building tests over the past 5 weeks, and confirmed what we already thought to be the case. We took pains to do this right. I won't reveal all the nitty-gritty, but the results as as follows:
Identical anchor text = no/few results
Diverse anchor text = great fast results
So there you have it. Of course, the tests were performed over a short time, so am not sure that the results will stick, but we'll keep an eye on them. We purchased (gasp) lots of links just for this test, and the ourcome seems compelling.
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