"Re-optimize" or leave the same?

1 replies
  • SEO
  • |
I have a few websites that have ranked #1 on "fairly large" ( > 20k/m) keywords for the past 6-8 months with hardly any link building... Well I made these sites 1-2 yrs ago when I was sort of a newb... and they are "over-optimized".

I mean to say, when I do CTRL+F and look for the main keyword, it's stuffed mainly in the first article... NOT the way I do on-page SEO nowadays.

Interestingly, some of them have increased in traffic since the last update (only ~a week worth of data..), and I can't help but scratch my head. I wonder if it's b/c I never used ALN or BMR..

If I change the content, rank drops / fluctuations are almost guaranteed... but if I leave it the same I may get hit by the upcoming over-op update.

Would love to hear what you guys think
Thanks
Joe
#leave #reoptimize

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