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Unread 28th March 2012, 10:54 AM   #1
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Default Quality score is lowest on my highest CTR keywords?

I just started ppc with adcenter and its showing my quality score is lowest on my highest CTR keywords. It says my keyword relevance is poor yet my CTR is 7% how could this be?
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Unread 28th March 2012, 02:01 PM   #2
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Default Re: Quality score is lowest on my highest CTR keywords?

While QS is mostly calculated on CTR, each keyword is different. QS is a relative calculation of your CTR against the historical average of all advertisers for that keyword, adjusted for position.

Therefore, if KeywordA is historically at 10% and KeywordB at 5%, your KeywordA may get a 7% click rate which is below the average historically and therefore you get a lower QS (average being 5) while your KeywordB may get a 6% click rate which is higher than the historical average and will therefore calculate to a higher QS.

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Unread 28th March 2012, 02:04 PM   #3
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Default Re: Quality score is lowest on my highest CTR keywords?

been there! I contacted Google and the girl told me "under her breath" that what works usually is not correct. I had really cool ads that got attention but Google did not care, they eventually banned my account for saying "F*ck" to them too much. that is ok, i get tons of free SEO traffic now

"I started over 15 businesses that failed. People laughed at me when I started my 16th. You may have heard of it. It's called McDonalds" - Ray Kroc
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