Spun Content & Blog Networks Dead - What is your agency going to do?

26 replies
  • SEO
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Curious what other SEO agencies are doing to supplement the death of spun content and blog networks. With the new Google Algo update I'm not going to risk anything that might draw negative attention.

We never participated in blog networks but article marketing, wiki's, and web 2.0 creation worked well with high quality spins for clients that had smaller budgets. Now it seems that is risky too.

Considering raising prices and focusing a lot more on just unique pieces of content, social signals, and guest blog posting. Its a little difficult for an agency to do but if Google is really bringing down the hammer on sites that spam then it will even out the playing field, i think?
#agency #blog #content #dead #networks #spun
  • Profile picture of the author Oconnor1
    Gotta maximize and build brand value and exposure through giveaways, guest posts, infographics and bought contextual links. Diversity is king now but I think you have to mix your high quality "sponsored" links in with small and aggressive anchor text link buys on private networks.
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  • Profile picture of the author Ricochet
    Yep, SEO is heading in the "social" direction.. Spun content died a slow death a while back and Google will slam what it believes to be content farmers.
    Quality, unique and engaging content is what is requires to stay ahead and keep th SE's happy..
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  • Profile picture of the author stephenwaldo
    Well, if you're a REALLY big SEO agency (read as: big budget) you can always build your own blog network. It's not that all blog networks are dead, just all the ones you can sign up to publicly.

    As for the question about content creation, it does seem that quality is more important now than ever. Whether that means a much higher quality spin (and also using each master article less times) or simply writing unique content (which I honestly think is easier most of the time).

    I wouldn't say that this evens out the playing field… People with more money are always going to be able to do more promotion and thus get more traffic. The only way that it evens out the playing field is that it makes the SEO agencies have a lot more of the typical 'marketing' responsibilities. As you said, it's not just about mass backlinking campaigns anymore, social signals and many other factors have a significant effect on rankings.
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  • Profile picture of the author gearmonkey
    Blog Networks Dead
    No it's not. Smart (underground) blog networks are striving better than ever because the low quality public blog networks got zapped.

    I'm surprised those crappy networks lasted as long as they did.
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    • Profile picture of the author Mike Anthony
      Originally Posted by gearmonkey View Post

      No it's not. Smart (underground) blog networks are striving better than ever because the low quality public blog networks got zapped.

      I'm surprised those crappy networks lasted as long as they did.
      I am in contact with a lot of people that have built private networks beginning from last year (a good bit of them are agencies). I've gotten several emails asking me what I think about BMR etc getting indexed - NONE - ZIP so far have indicated to me that their network sites were hit. I put out the question last night to our private forum and so far no one has responded stating that their networks were compromised. Some still have emailed me over the last two to three weeks asking me different things they can do on their networks so obviously they have not lost them and are chugging right along

      (one thought he had lost PR - still indexed - but turns out he had changed the site and left out the www. when he reinstalled wordpress. The PR5 he thought he had lost came back in a few days after I told him to put back the www - it can be strange that way just leaving that out can be considered for some things to be a different page)

      Frankly Rental blog networks want people to believe and convince people that its something that has hit all both public rental and truly private networks. That way they don't have to answer alot of questions of why they didn't know better than to accept spun content, put 50-200 links on a single page with authors talking about 200 different subjects (okay slight exaggeration there ).

      Some of them boggle the mind while claiming to be experts - like putting multiple domains on a single IP and creating huge footprints.

      You are right Gear - the most surprising thing is how rental networks took this long to get dinged the way they operate. Its extremely unlikely that all networks got dinged and the guys I deal with didn't . Its not that I or they have any secret sauce its that plenty are still in operation without a hiccup because they were very private and setup differently than a rental network setup.
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      • Profile picture of the author Jordan Kovats
        Originally Posted by Mike Anthony View Post

        Frankly Rental blog networks want people to believe and convince people that its something that has hit all both public rental and truly private networks. That way they don't have to answer alot of questions of why they didn't know better than to accept spun content, put 50-200 links on a single page with authors talking about 200 different subjects (okay slight exaggeration there ).
        From some of the ones I have seen...not really an exaggeration at all. You are dead on the money.


        Jordan
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  • Profile picture of the author Julia Baby
    Always publish unique contents and place one way free quality backlinks & social traffic. This is the key to SEO success now.
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  • Profile picture of the author zabalex
    A spun article was never a good idea for link building, as it delivers nothing to the readers. Just for the sake of few back links around 70-80% similar content causes the loss of trust if you see it from a visitors view.

    A well written unique and informative article can bring more visitors to the article, which in return can build a trust and interest among the readers and hence the chances are higher that you may get more back links.

    We never used spinning to simply increase the frequency of publishing, but 8-10 articles (but informative and unique) on a particular topic is enough to attract visitors of my site.
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    • Profile picture of the author gearmonkey
      Originally Posted by zabalex View Post

      A spun article was never a good idea for link building, as it delivers nothing to the readers. Just for the sake of few back links around 70-80% similar content causes the loss of trust if you see it from a visitors view.

      A well written unique and informative article can bring more visitors to the article, which in return can build a trust and interest among the readers and hence the chances are higher that you may get more back links.

      We never used spinning to simply increase the frequency of publishing, but 8-10 articles (but informative and unique) on a particular topic is enough to attract visitors of my site.
      Exactly, Google is shutting down spun garbage networks. Hubpages and Ezinearticles allow contextual links (in author's bio for EA) and they are going strong.

      The difference is they only accept unique and quality content. The new-age blog networks is going manual with quality content.
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      • Profile picture of the author imintern
        Originally Posted by zabalex View Post

        A spun article was never a good idea for link building, as it delivers nothing to the readers. Just for the sake of few back links around 70-80% similar content causes the loss of trust if you see it from a visitors view.

        A well written unique and informative article can bring more visitors to the article, which in return can build a trust and interest among the readers and hence the chances are higher that you may get more back links.

        We never used spinning to simply increase the frequency of publishing, but 8-10 articles (but informative and unique) on a particular topic is enough to attract visitors of my site.
        Well, I would say "An Auto spun article was never a good idea ...". I used to spend good money getting quality articles written and posted to top article directories and Web 2.0 blogs etc. But my competitor kept beating me hands down with 100s of so called low quality links. Now I have learned to beat him in his own game. No prize for guessing how I managed to accomplish it.

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        Originally Posted by gearmonkey View Post

        Exactly, Google is shutting down spun garbage networks. Hubpages and Ezinearticles allow contextual links (in author's bio for EA) and they are going strong.

        The difference is they only accept unique and quality content. The new-age blog networks is going manual with quality content.
        I am not sure if you have ever been a member of BMR, they were very strict and only approve unique content written in proper English. So, they aren't exactly publishing garbage content. Yes, the articles are of 150 words. But I (along with a lot of other Warriors) believe that the de-indexing of BMR has nothing to do with the quality of the content they were publishing. Their network would have been de-indexed even if they had published 1500 words top quality articles.

        Another example is LinkAuthority.com - they require 300 words unique non-spun articles and are reasonably strict when it comes to approving an article. But that doesn't guarantee that they are out of danger (of getting de-indexed).
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        • Profile picture of the author nik0
          Banned
          I heard you got away with spun content at BMR as well, although preparing such article will take like a whole day. Every sentence spun 15 times + manual word level spinning will do the job that you can use the same article a 1000 times easily on all the sites that only accept unique like LinkVana / LinkAuthority / BMR.
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  • Profile picture of the author IM Ash
    Reading these threads displays that Google have achieved what they were trying to do... scare the cr*p out of every SEOer! Keep it natural and spin your articles well... that's all!
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    • Profile picture of the author jinx1221
      Originally Posted by IM Ash View Post

      Reading these threads displays that Google have achieved what they were trying to do... scare the cr*p out of every SEOer! Keep it natural and spin your articles well... that's all!
      Exactly what I was going to say. Im so tired of "The sky is falling!!" mentality that this whole thing has created. Keep doing what you have been doing, just do it smarter. This sounds like its turning into a big conspiracy, and Google is sounding more like some big communist nazi monster, and theyre not! If you got money, build your own damn networks! Or set up free ones! Whatever!! Just dont let this whole "BMR is DEAD, SEO is DEAD" mentality stop your brain from flowing. And please people, stop preaching about quality content.. we all should know that. Quality returns quality results, crap returns crap results. Duh!!!
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  • Profile picture of the author Ryan Draper
    It's all about link diversity, I've been saying it for years and now Google is finally doing something about it. My sites have done nothing but go up since Panda and even more recently with the new March updates.

    My best advise is to use natural looking links, vary your anchor text, banklinks should come from many many sources, social, web 2.0, wiki's, ariticle dirs, social bookmarking sites, just to name a few.

    Is there still ways to dominate SERP results...ABSOULUTELY. It's not really even harder, and in many way its easier then it was before you just have to know what to do.
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  • Profile picture of the author DPM70
    What i find funny about these threads is the amount of "Agencies" posting in them! Lulluz
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  • Profile picture of the author nik0
    Banned
    After all this deindexing I haven't seen any drops in my rankings. Yes they dropped for a few days but were back in no time without adding any extra links so all I can say is spread the risks and blog networks are far from dead.
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  • Profile picture of the author deucegmarketing
    Spinning still works if you don't use software to do it. Instead of synonym spinning, you have to do sentence or even paragraph spins if you want results. Also, only huge blog networks are dead. You can make a solid blog network that isn't interlinked of around 5-20 sites and it works wonders.
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  • Profile picture of the author plsearch
    Good feedback, I suppose blog networks are still viable if closed and private. We are focusing more on using quality content and social media for our clients but some clients just don't have the budget or time to help with content writing.

    So to me it seems SEO is just trending to be more labor intensive, there by more expensive and harder for small businesses to break in. We are raising our minimum prices on new clients, again for the 3rd time in 2 years.

    Unless Google really does rolling out more and more of these changes to level the playing field, I don't see it changing. To me, it just seems they are making it harder. Good for the big guys, bad for the new guys on a budget.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by plsearch View Post

      Good feedback, I suppose blog networks are still viable if closed and private. We are focusing more on using quality content and social media for our clients but some clients just don't have the budget or time to help with content writing.

      So to me it seems SEO is just trending to be more labor intensive, there by more expensive and harder for small businesses to break in. We are raising our minimum prices on new clients, again for the 3rd time in 2 years.

      Unless Google really does rolling out more and more of these changes to level the playing field, I don't see it changing. To me, it just seems they are making it harder. Good for the big guys, bad for the new guys on a budget.
      I've ranked serveral clients of mine to page 1 with investments of $50 and $100,- so there is plenty of room for small players.

      Especially small businesses for keywords like "their profession + cityname" all to the top 3 and many #1 rankings and all of them within a $100 budget. Now working on the national term for one of these clients, a 2 word phrase, and he is ranking at #17 within 2 months and within a $200 budget so far.

      So spun content and even public blog networks are FAR from dead. We haven't seen any drops after the deindexing, most people use 1 network and they put all their money on that, well that is just wrong, I spread my risk over 5 public networks and 7 other types of backlinks / platforms. Thats how you do "greyhat" SEO and that's how you survive. I understand thats kinda impossible for many people cause I pay >$700 on monthly subscriptions for networks, softwares and my VA.

      Thats why most people are better of outsourcing it instead of wasting a lot of time and counting on 1 network, you don't want to know how many people switched from BMR to LinkVana or LinkAuthority to experience the same thing after time.
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  • Profile picture of the author fahimk123
    i dint knew blog networks are dead that means now the content quality has become important as ever so will just going for less but quality content and guest commenting
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    • Profile picture of the author seotothecore
      Blog networks are dead if they are pubic in any form. Blogs have to look like blogs also as manual reviews will kill them otherwise.
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  • Profile picture of the author plsearch
    What kind of link value can you even get from a private blog network though? Say you're an SEO company and you have a network of 50 sites, mixed PR, etc. You might post your client on there once, or twice, but then its diminishing returns. If they are in a competitive niche I don't know if it will help that much when its a drop in the bucket of what they actually need.

    So do these companies that use these have networks of hundreds of sites? Is a small amount even worth it?
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    • Profile picture of the author nik0
      Banned
      Originally Posted by plsearch View Post

      What kind of link value can you even get from a private blog network though? Say you're an SEO company and you have a network of 50 sites, mixed PR, etc. You might post your client on there once, or twice, but then its diminishing returns. If they are in a competitive niche I don't know if it will help that much when its a drop in the bucket of what they actually need.

      So do these companies that use these have networks of hundreds of sites? Is a small amount even worth it?
      I just ranked a low-med competitive keyword to #2 with 9 homepage links.
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    • Profile picture of the author Mike Anthony
      Originally Posted by plsearch View Post

      What kind of link value can you even get from a private blog network though? Say you're an SEO company and you have a network of 50 sites, mixed PR, etc. You might post your client on there once, or twice, but then its diminishing returns.
      Why in the world would it be diminishing returns to rank your customers sites?

      If they are in a competitive niche I don't know if it will help that much when its a drop in the bucket of what they actually need.
      You are clearly subscribing to the idea that quantity trumps quality. Blasting days were already on their way out and they will be gone in a couple more years. Place links on even PR3 pages where the links don't roll off and it will blow your mind in ton loads of serps. You don't need hundreds unless you are going into killer competition. The other rules of SEO still apply - keyword research is necessary with a network or without
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      • Profile picture of the author paulgl
        When you start a thread with
        "Spun Content & Blog Networks Dead,"
        something that is indeed false, what do
        you expect people to say?

        Paul
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  • Profile picture of the author liberaldrew
    SEOContentNetwork still is working and working well!
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