Can a domain that simply redirects still rank?

9 replies
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Hello Warriors (i love saying that :-))

So I got a main site lets say ApplePieLicensors.com (for anonymity's sake) its a site that helps license apple pie makers....now I theres a specific keyword that I want to go after and a really good domain thats free "Applyingforapplepielicenses.com" that particular phrase is searched a decent amount of times on Google so it would be awesome to get quickly ranked for it.

Heres my question:
if i buy applyingforapplepielicenses.com and its a domain that simply redirects to a different portion of my site ApplePieLicensors.com/applyingforalicense does it make sense to do that? Will Google still rank Applyingforanapplepielicense.com or will it realize the code is just a redirect and ignore? Would any backlinks to the applyingforanapplepielicense.com make sense to do?
#domain #rank #redirects #simply
  • Profile picture of the author Sillysoft
    Originally Posted by UsmanShahid View Post

    Hello Warriors (i love saying that :-))

    So I got a main site lets say ApplePieLicensors.com (for anonymity's sake) its a site that helps license apple pie makers....now I theres a specific keyword that I want to go after and a really good domain thats free "Applyingforapplepielicenses.com" that particular phrase is searched a decent amount of times on Google so it would be awesome to get quickly ranked for it.

    Heres my question:
    if i buy applyingforapplepielicenses.com and its a domain that simply redirects to a different portion of my site ApplePieLicensors.com/applyingforalicense does it make sense to do that? Will Google still rank Applyingforanapplepielicense.com or will it realize the code is just a redirect and ignore? Would any backlinks to the applyingforanapplepielicense.com make sense to do?
    I believe a 301 redirect should do the trick.
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  • Profile picture of the author dv8domainsDotCom
    Hi UsmanShahid,

    The forwarded domain will not show in the search results, so effectively you get no net benefit from using it in that way (regardless of backlinks to it).

    Probably the most effective way to use that domain is to build a 'micro site' around that particular phrase that you are trying to rank for, probably with a direct click to "Buy" that service (or whatever you're selling/monetizing with) ; basically, needs a strong call to action. You can also create a link to the other page to (hopefully) help boost it's rank, and maybe show up with TWO sites in the results pages, eventually. I wouldn't only create the back-link, because then your visitor basically has to make two decisions (click through back link, then click to buy). Put the 'click to buy' option first, and maybe 1 or 2 backlinks within the content somewhere.
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    • Profile picture of the author agc
      Originally Posted by dv8domainsDotCom View Post

      Hi UsmanShahid,

      The forwarded domain will not show in the search results, so effectively you get no net benefit from using it in that way (regardless of backlinks to it).

      Probably the most effective way to use that domain is to build a 'micro site' around that particular phrase that you are trying to rank for, probably with a direct click to "Buy" that service (or whatever you're selling/monetizing with) ; basically, needs a strong call to action. You can also create a link to the other page to (hopefully) help boost it's rank, and maybe show up with TWO sites in the results pages, eventually. I wouldn't only create the back-link, because then your visitor basically has to make two decisions (click through back link, then click to buy). Put the 'click to buy' option first, and maybe 1 or 2 backlinks within the content somewhere.
      This.

      Plus in a few months when you've locked down the ranking, you can use a javascript redirect (ie document.location='new site') with a timer (say after 5 seconds) with a countdown clock and a (small) button that says "no, i want to stay here"... after the countdown, do the javascript redirect.
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  • Profile picture of the author Sillysoft
    A 301 redirect tells the search engine that the page its redirecting to is the permanent page so it would update accordingly, from wiki:

    "Google recommends using a 301 redirect to change the URL of a page as it is shown in search engine results."
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    • Profile picture of the author dv8domainsDotCom
      Originally Posted by Sillysoft View Post

      A 301 redirect tells the search engine that the page its redirecting to is the permanent page so it would update accordingly, from wiki:

      "Google recommends using a 301 redirect to change the URL of a page as it is shown in search engine results."
      Correct; that would work, except that wasn't really the question.
      He is wanting to redirect newkeyworddomain.com -> olddomain.com/existingkeywordpage.htm (as example)

      In this case, newkeyworddomain.com does not have any content associated with it, therefore, will not be indexed.

      The wiki you mentioned covers the case where, let's say I am moving my site to another domain entirely, OR, maybe I have moved a specific page to a new page on same domain (for whatever reason).

      Case 1: 301 from olddomain.com -> newdomain.com :: eventually, the index (SERP results) will change from olddomain.com -> newdomain.com : In theory this should attribute old rankings from olddomain.com TO newdomain.com with the net effect that newdomain.com now replaces olddomain.com in the SERPs entirely.

      Case 2: 301 a specific page : say olddomain.com/oldpage.htm and you've converted to a php-based page system, so you now have olddomain.com/newpage.php : You should keep oldpage.htm alive, but change it to be a 301 redirect to newpage.php. The search engine understands the 'intent' is that newpage.php is the same stuff, but a different location. And again, in theory the 'end game' is that the SERP results that used to show oldpage.htm should (eventually) show newpage.php. You keep all the 'link juice' from oldpage.htm, and hopefully maintain the same rank as newpage.php .


      In case 1: You see the forwardED domain is eventually replaced (deindexed, effectively) in favor of the forwardING target.

      In cast 2: You see the forwardED page eventually replaced as well.

      In both cases (and, circling around to OP's question) : A 301 itself (single page or entire domain) does not 'rank', and (over time) will either not show in the SERPs at all, OR, will deindex from the SERPs if it used to rank, in favor of being replaced with the target of the forward.
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      • Profile picture of the author Sillysoft
        Originally Posted by dv8domainsDotCom View Post

        Correct; that would work, except that wasn't really the question.
        He is wanting to redirect newkeyworddomain.com -> olddomain.com/existingkeywordpage.htm (as example)

        In this case, newkeyworddomain.com does not have any content associated with it, therefore, will not be indexed.

        The wiki you mentioned covers the case where, let's say I am moving my site to another domain entirely, OR, maybe I have moved a specific page to a new page on same domain (for whatever reason).

        Case 1: 301 from olddomain.com -> newdomain.com :: eventually, the index (SERP results) will change from olddomain.com -> newdomain.com : In theory this should attribute old rankings from olddomain.com TO newdomain.com with the net effect that newdomain.com now replaces olddomain.com in the SERPs entirely.

        Case 2: 301 a specific page : say olddomain.com/oldpage.htm and you've converted to a php-based page system, so you now have olddomain.com/newpage.php : You should keep oldpage.htm alive, but change it to be a 301 redirect to newpage.php. The search engine understands the 'intent' is that newpage.php is the same stuff, but a different location. And again, in theory the 'end game' is that the SERP results that used to show oldpage.htm should (eventually) show newpage.php. You keep all the 'link juice' from oldpage.htm, and hopefully maintain the same rank as newpage.php .


        In case 1: You see the forwardED domain is eventually replaced (deindexed, effectively) in favor of the forwardING target.

        In cast 2: You see the forwardED page eventually replaced as well.

        In both cases (and, circling around to OP's question) : A 301 itself (single page or entire domain) does not 'rank', and (over time) will either not show in the SERPs at all, OR, will deindex from the SERPs if it used to rank, in favor of being replaced with the target of the forward.
        Must of mis-read as 301 redirects told the search engines the domain Im redirecting is now the "owner" the content its redirecting to. So page rank/juice will be moved over to the domain you are doing the 301 redirect.
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  • Profile picture of the author UsmanShahid
    Wow thank you all so much for your input and experiences (this forum rocks) thanks especially DV8domains I think thats what I'll do create a microsite add some content and see if it gets ranked quickly...if it does I'll lead them back to the main site thanks also AGC thats a good idea about the javascript maybe I'll try it down the road
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  • Profile picture of the author mramp
    I think I see what you're trying to do...

    #1. Yes, link juice will pass through the redirect

    #2 The redirect will probably not increase your chances of ranking

    #3 I recommend making a subdomain.

    Cheers!
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  • Profile picture of the author yukon
    Banned
    Expecting an EMD to rank without any real SEO is a bad idea (long term).

    Build a new page on your existing relevant site & do some real SEO.
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