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Google AdWords and trademarks

by osekdomains
5 replies
  • SEO
    • |
Hey,
I am planning to launch a campaign that involves references to famous TV show. According to Google policy I can't use the name of the show in my ad campaign unless I have permission (which I don't).

I want to know your stance on this: what if I used abbreviated version of the name? Is that too risky? The campaign would run for two days max.

For example: How I Met Your Mother would become How I Met YM.
#adwords #google #trademarks
  • Profile picture of the author paulgl
    You can still bid on the words, but it would need to
    generate ads. I don't think the title of a tv show would
    generate ads.

    Took me a while but searching for:
    watch tv shows how I met your mother
    (no quotes finally brought up ads)



    There are ways to use trademarks in ads. I'm not sure where you
    read that you cannot use them.

    Paul
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  • Profile picture of the author osekdomains
    What I wanted tO know if I can add trademarked word into the title or the body of the ad.
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  • Profile picture of the author KirkMcD
    Generally titles aren't trademarked, so it shouldn't be an issue.
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  • Profile picture of the author osekdomains
    You think there is a difference between film title or tv show title? I would figure everything's trademarked these days.
    So if I explicitly write "How I met your mother Buy DVDs here" (example), there's no problem with it?
    I mean I can see a lot of people taking advantage of tm names so I bet there must be some protection. Anyone else can throw in their opinion?
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    • Profile picture of the author paulgl
      I know you can use trademarked terms in ads.
      Google even gives you the way to use them.
      Just have to do a little digging:

      What is Google's trademark policy for resellers and informational sites? - Advertising Policies Help


      In the US, Canada, the UK, and Ireland, our policy permits use of the trademark in the ad text in the following circumstances:

      Ads which use the trademark in a nominative manner to refer to the trademark or its owner, specifically the following:

      Resale of the trademarked goods or services: The landing page of the ad must sell (or clearly facilitate the sale of) the goods or services corresponding to a trademark term. The landing page must also clearly demonstrate that a user is able to purchase the goods or services corresponding to a trademark.

      OR

      Sale of components, replacement parts, or compatible products corresponding to a trademark: The landing page of the ad must sell (or clearly facilitate the sale of) the components, replacement parts, or compatible products relating to the goods or services of the trademark. The landing page must also clearly demonstrate that a user is able to purchase the components, parts, or compatible products corresponding to the trademark term.

      OR

      Informational sites: The primary purpose of the landing page of the ad must be to provide informative details about the goods or services corresponding to the trademark term. Additionally, the landing page may not sell or facilitate the sale of the goods or services of a competitor of the trademark owner.

      In the case of resellers and retailers of components, replacement parts, or compatible products, the landing page must be primarily dedicated to the sale or facilitation of the sale of the goods or services corresponding to the trademark. The landing page may not be dedicated to the goods or services of a competitor of the trademark owner.
      Paul
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