I thought this was duplicate content?

14 replies
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I received an email a few minutes ago with the headline:

AP-Photos:Observing Easter around the globe

I clicked the link and landed on a news site that referenced where the article came from. I then typed the above headline into Google search and viewed the first 25 pages of Google.

Each site listed on Google's organic search has the exact same title "AP-Photos:Observing Easter around the globe" and each site just copied and pasted the exact same article onto their sites.

Google didn't penalize them for doing this, Google actually rewarded them for crawling and then indexing the duplicate article within their search results within hours.
#content #duplicate #thought
  • Profile picture of the author travlinguy
    Yeah, it's called syndication. All the major (and many of the minor) news stories you'll see every day are syndicated and go out to hundreds and even thousands of sites all over the world.

    And most of them get picked up immediately by all the SEs. Imagine that. There is lots and lots of misinformation about Google and duplicate content. And you'll find much of it right here.
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    • Profile picture of the author mraffiliate
      Originally Posted by travlinguy View Post

      Yeah, it's called syndication. All the major (and many of the minor) news stories you'll see every day are syndicated and go out to hundreds and even thousands of sites all over the world.

      And most of them get picked up immediately by all the SEs. Imagine that. There is lots and lots of misinformation about Google and duplicate content. And you'll find much of it right here.
      I have been thinking of putting some niche specific news articles on my site every other day to have more content for visitors and to increase my page count and hopefully get more traffic. I hesitated because of all the duplicate content information out there but It seems if you credit the original source then everything is fine.

      On most of the sites with the same content I originally mentioned, they even monetize those duplicate articles.
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  • Profile picture of the author Joseph Robinson
    Banned
    That is an example of what is called "syndicated content". It's done with AP specifically all the time. They were not punished because the copied content was not used to game Google into better search engine rankings.

    Another factor is that we are talking about very recent news, from today as a matter of fact. What else is Google going to return that would be relevant to that headline as a search term?
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    • Profile picture of the author Jeff Henshaw
      As stated in the posts above.

      Duplicate content consists mainly of the same or similar posts/content placed on your own blog/website, regardless of whether that "identical" content is included in different pages on your blog/site.

      Just My Thoughts,

      Jeff.
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      • Profile picture of the author JustinNoel
        Originally Posted by Jeff Henshaw View Post

        As stated in the posts above.

        Duplicate content consists mainly of the same or similar posts/content placed on your own blog/website, regardless of whether that "identical" content is included in different pages on your blog/site.

        Just My Thoughts,

        Jeff.
        Interesting Jeff. I've always thought duplicate content is based on external sites. Again, something to think and to research about.
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    • Profile picture of the author mraffiliate
      Originally Posted by Joe Robinson View Post

      That is an example of what is called "syndicated content". It's done with AP specifically all the time. They were not punished because the copied content was not used to game Google into better search engine rankings.

      Another factor is that we are talking about very recent news, from today as a matter of fact. What else is Google going to return that would be relevant to that headline as a search term?
      So if you would start curating content on a site with daily current news, it wouldn't be considered gaming Google?
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  • Profile picture of the author Kurt
    You used an exact, very long tail search query, which will return results that will otherwise trigger Google's duplicate content filter.

    And despite the claims of many, the duplicate content filter works across multiple domains.

    This particular search is probably also influenced by the "fresh" algo Google uses to display timely results.

    To see how these pages actually rank, a better search querry would be for one that actually gets traffic, such as:
    Easter photos

    ...Then see how many duplicate results you get.
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    • Profile picture of the author JustinNoel
      Originally Posted by Kurt View Post

      You used an exact, very long tail search query, which will return results that will otherwise trigger Google's duplicate content filter.

      And despite the claims of many, the duplicate content filter works across multiple domains.

      This particular search is probably also influenced by the "fresh" algo Google uses to display timely results.

      To see how these pages actually rank, a better search querry would be for one that actually gets traffic, such as:
      Easter photos

      ...Then see how many duplicate results you get.
      I did search for observing easter and true enough it's with the freshness algo that about 80% are syndicated content...

      we go back to the questions:

      1. Are syndicated content penalized?
      2. Do they still carry SEO value, considering they are copied content?
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  • Profile picture of the author Toponsmar
    Banned
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    • Profile picture of the author mraffiliate
      Originally Posted by Toponsmar View Post

      Google need time to distinguish the duplicate content, after all, google is a robot or a program.
      Not sure what you are saying?
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  • Profile picture of the author yukon
    Banned
    Duplicate content is having two or more exact pages of content on the same domain.

    It's not a penalty for having duplicate content on the same domain, though you'll most likely see all but one page of the content end up in supplemental SERPs.

    Again it's not a penalty, there is no reason for Google to show multiple exact pages of content from the same domain in the organic SERPs, so they simply bury the duplicate pages in supplemental SERPs.

    The above is easily proven by viewing duplicate pages on the same domain in supplemental SERPs.
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    • Profile picture of the author mraffiliate
      One of the thoughts while starting this thread was that there has been a lot of talk about content curation and aggregation. There's a debate on what percentage of an article or news story should be unique that you place on your site but after doing some more research there are a lot of news sites and non-news sites that copy and paste others content onto their own sites and Google indexes this content and ranks them well for it.
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  • Profile picture of the author jinx1221
    A "Penalty" is sort of a misconception that has been associated with "Duplicate Content". How can you get in trouble for posting a syndicated news article? You can't. However, if there are multiple stories or articles about a topic, it will try to deliver articles or stories that are different from one another, to make a better user experience. Yeah, it is wierd, though, it seems that a typical phrase like "observing easter" would have lots of varied sites/articles, etc. But since these are news stories coming from very high pr domains, Google is showing all these instead, as they do favor current news. I bet in a few days, when the 'news story' gets old, the search results will populate like normal again, with normal sites, because obviously, this easter front page article wont be current news anymore, so the news sites will either push the article back to their archives or delete them altogether.
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    • Profile picture of the author mraffiliate
      Originally Posted by jinx1221 View Post

      A "Penalty" is sort of a misconception that has been associated with "Duplicate Content". How can you get in trouble for posting a syndicated news article? You can't. However, if there are multiple stories or articles about a topic, it will try to deliver articles or stories that are different from one another, to make a better user experience. Yeah, it is wierd, though, it seems that a typical phrase like "observing easter" would have lots of varied sites/articles, etc. But since these are news stories coming from very high pr domains, Google is showing all these instead, as they do favor current news. I bet in a few days, when the 'news story' gets old, the search results will populate like normal again, with normal sites, because obviously, this easter front page article wont be current news anymore, so the news sites will either push the article back to their archives or delete them altogether.
      What if you have a site about sports car and decide to add a section on your homepage with current sport car news. Each day you post 1 or two current news articles on your site or summaries with credit and a link pointing back to the originator, is this ok?
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      • Profile picture of the author jinx1221
        Originally Posted by mraffiliate View Post

        What if you have a site about sports car and decide to add a section on your homepage with current sport car news. Each day you post 1 or two current news articles on your site or summaries with credit and a link pointing back to the originator, is this ok?
        Sure! Bear in mind, this alone might not quite get you to page #1, though. That depends on the competition and the amount of results the targeted search brings. Going after something broad like "sports cars" might be quite a challenge, but doesnt hurt to try. The sites you are seeing are from major sites, like yahoo news and other television news channels, with years and years of pr and trust, and probably thousands of pages. So these are authority sites, basically. But yeah, you could do that, and have other unique content on your site as well.
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