How are they doing this ?

12 years ago

If you mean hidden text, i should say that its an old useless technique that can be detected easily and fast by Google and its a kind of black hat technique and Google doesn't like it at all. So its not suggested at all that you use hidden text or make the color of contents of a page like background that visitors don't see it.

Thanks

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webdevpro

12 years ago

Using hidden text is not favorable as it can increase the bounce rate (when visitors won't see the contents they are expecting due to the hidden nature) which may lead to lowering in organic traffic.

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cctvinstallers

12 years ago

Thanks, for the advice, I would still like to know how they are doing it ?
i dont think its text that is the same as the background colour.

Thanks

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dmtaylor247

12 years ago

Hey!

It's not hidden text. Go the top-bar and take a look at that google maps icon, hover over it and you will find a cascading menu class="locationbutton". Here's the styling;

<ul id="area-list" style="z-index: 1000; display: none;">

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cctvinstallers

12 years ago

Originally Posted by dmtaylor247

Hey!

It's not hidden text. Go the top-bar and take a look at that google maps icon, hover over it and you will find a cascading menu class="locationbutton". Here's the styling;

<ul id="area-list" style="z-index: 1000; display: none;">

Thanks, I hadn't noticed that. Hence its not bad practice ?

Thanks
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dmtaylor247

12 years ago

Originally Posted by cctvinstallers

Thanks, I hadn't noticed that. Hence its not bad practice ?

Not really it's not hidden from the vistors sight, it's just styling. Actually it's quite a good idea, Google have always advised not to fill your footer with these types of "area" links and instead use better navigation or a seperate page + I'm seeing an increasing amount of people claiming panda is hitting them for keyword stuffing using these local search links crammed in their footer.

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cctvinstallers

12 years ago

Thanks I want to cover all cities , towns and villages in the uk as I offer nationwide cctv installation but its ridiculous for one guy to try and do a page for every village, so it seems like a never ending task that yell.com always win as they probably have a team of copyrighters.

Thanks
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dmtaylor247

12 years ago

Originally Posted by cctvinstallers

Thanks I want to cover all cities , towns and villages in the uk as I offer nationwide cctv installation but its ridiculous for one guy to try and do a page for every village, so it seems like a never ending task that yell.com always win as they probably have a team of copyrighters.

Hi mate

Really if you want to build local area pages then go for it. If you are a serious company and have a good budget then content can cost you as little as $3 a piece if you order 750+, then it's just a case of optimizing it and uploading it yourself, getting some social bookmarking tools or outsourcing a small link bulding campaign for 2/3 months, you won't need really heavy links for this just building the trust of your index page a few social bookmarks articles and profiles to your internal pages.

I wouldn't bother with all the villages, just the ones that are nearest to you as these are probably the most profitable jobs in terms of your costs so it's worth developing the lions share in your own back garden before you expand out.