Is keyword density still relevant?

8 replies
  • SEO
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With all these tweaks and changes Google keep's making is keyword density still relevant?

As long as I can remember, keyword density has played a big role in getting your content ranked in the search engines. Tools such as clickbump and seo scorer are there to remind us that we should have such a density when targeting our main keywords.

But is this still the case?

Up to now, I have followed suit, my posts generally have been around 1.5 to 2% density, but when targeting a long keyword like 'how to make money online' it becomes almost impossible to write a post without sounding like a jerk. In fact I have sometimes cringed when reading back over my content.

Marcus Danuals a fellow warrior, (whom stuff is awesome by the way) recommends around 1.6% density and looks to target 3 keywords maximum per post. H1, 2 and 3 tags all targeting the main keyword. Lisa Paremly (another genius) on the other hand rams home the need for quality, almost losing sight of the need for density all together. She suggest to target anything up to 10 keywords per post. The main emphasis being to ensure that the content remains quality. H1,2 and 3 tags to have different keywords. As long as the content flows, it's okay to mention like minded phrases.

I am tending to be leaning towards Lisa's methods even though I am yet to build a site using them as this seems to be the way google is trying to steer us.

If I am honest, I think keyword stuffing is cheating. Why should a post that has a keyword mentioned a zillion times take preference over a more insightful informative piece?

My reason for writing this thread is to dip my proverbial toe in the water without getting too wet.

Now the question - what are you lot doing?

In advance - thank you
#density #keyword #relevant
  • Profile picture of the author jxam69
    I don't think high keyword density matters as much as it used to.

    These days I have many articles ranking on the front page of google with the targeted KW appearing only in the page title and url. I even have a few where it only appears in the title.

    Sure, I have other articles with densities up to 5%, but they don't rank any better than the others.

    I agree with you - when you have a long KW, the article often reads badly if you repeat it more than a couple of times.

    My opinion is just make sure your targeted KWs are in the title, URL, and heading tags & image alt descriptions where relevant - and that's all you really need as far as on page SEO goes.
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  • Profile picture of the author yukon
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    Keyword density/stuffing is the easiest indicator for showing who knows what their doing (and who doesn't), when it comes to SEO.
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    • Profile picture of the author Shadowflux
      Well, all but one or two of my clients still think that keyword density is important. I know people who rank #1 for their keyword and they say density is important.

      I write what my clients want, no matter if it's copy, content, press releases or whatever else they want.

      I have, however, experienced the same problem you have with long keywords. Most of the time I have no trouble effectively using a long keyword like "how to make money online" but sometimes I get sent keywords that simply wont work in a sentence. I've gotten things along the lines of "pet fur on sofa".

      The problem is that this is what people will search for. Sometimes I'll Google something like "What temperature baked salmon" but it doesn't work when you try to add it into content.

      Looking forward, however, quality is going to be king.

      Quality is what will really create a #1 site. Quality is what will make a long lasting site. It's what will grow visitor numbers, returning numbers, social media references and decrease bounce rate. This doesn't mean that you shouldn't include keywords, but they should come up naturally.

      It's almost impossible to write about a topic and not include some keywords.

      Quality is the future.
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  • Profile picture of the author hicksdelight
    Write without even thinking about your keyword, make it natural, sometimes you will mention the keyword once and sometimes bit more, as long as it reads well, their is no set rule of how many times it can or cannot be mentioned.

    I write all my articles without even thinking about what I want to rank for.

    Some articles I don't really mention the KW, some longer articles I happen to mention it quite few times without thinking about it, go with the flow, as long as it reads well to the person reading it, which is the most important thing, as I say their is no set rule.
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  • Profile picture of the author scottmacair
    KD hasn't been a factor for years unless you overdo it in which case it is a factor for penalty.
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  • Profile picture of the author Microsys
    If you mean weighted keyword density, i.e. how your title, headers, URL etc. contain keywords in combination with content then yes.

    If you just stuff keywords into content, then no/random-effect
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    • Profile picture of the author John F Kennedy
      Originally Posted by Sitemapper View Post

      If you mean weighted keyword density, i.e. how your title, headers, URL etc. contain keywords in combination with content then yes.

      If you just stuff keywords into content, then no/random-effect
      What I mean is this:

      Lets sat my post is titled: Learn how to make money online by following 5 proven principles

      My main keyword is: how to make money online

      Option one

      • I include my main keyword in my URL
      • I include this keyword in my H1,2 and 3 heading tags
      • I also include this keyword in my opening sentence.
      • I bold the keyword in my opening sentence
      • I may even bold italic the keyword in my opening sentence
      • I include this phrase 1.5 to 2% (I realize this is very variable)
      • I include this keyword in my last sentence
      • Off-site SEO with anchor text links using main keyword

      Option Two

      • I include my main keyword in my URL
      • I include the keyword in my opening sentence
      • I include a "main keyword" in my H1 tag
      • I don't unless the post warrants it need to mention my main keyword again
      • I use secondary and third keywords in my post H2 and H3 tags respectively
      • I use various phrases relating to my post (not keyword stuffing) just informative content picking up phrases when I can. My main emphasis here is for the post to be informative, if it can get the point across in 3 phrases great, if it takes 10, so be it. The point here is I am not stuffing! Just providing quality - always quality focused
      • Off-site SEO with anchor text links using main keyword and H2 and H3 keywords
      Thanks again


      JK
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  • Profile picture of the author glock67
    I do not think it keyword density matters as much as it used too.
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